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Indian tycoon outlines plans to revitalise UK bike industry

Sanjeev Gupta's Liberty House group will launch first model under Trillion Cycles brand next month...

An Indian tycoon plans to revitalise Britain’s bicycle industry with the launch this year of a new range of bikes manufactured here in the UK.

Sanjeev Gupta’s Liberty House group bought the Trillion Cycles brand last year.

The entrepreneur, who sold bicycles in Turkey during his gap year before reading economics at the University of Cambridge, told Telegraph.co.uk that its first bike will be launched at next month’s London Bike Show.

That debut model will be a single-speed commuter with a steel frame – a material Gupta is entirely familiar with, having spent £500m on UK businesses including parts of the Tata and Caparo steel firms.

Carbon fibre and titanium frames are also in the pipeline, with a price tag of up to £10,000, made in Leamington Spa.

He said: “My first job was my gap year in 1990 was selling Victor bikes internationally which my father’s company made.

“Because of my father’s business I was practically born with a bike in my hands - this is me coming full circle.”

“This is not a vanity project,” he continued. “We have an engineering plant at Leamington Spa to make the bikes and will increase the UK content of them as our manufacturing businesses expand the capability to produce the parts.

“Britain was once the home of the bike manufacturing industry - Raleigh was the biggest bike manufacturer in the world a century ago. In just one of its plants in Nottingham it had 10,000 staff."

The heyday of Britain's bicycle industry has long passed, although London-based Brompton and Stradford-upon-Avon business Pashley remain significant homegrown manufacturers.

“Apart from a few high end companies, bike manufacturing has all gone now," Gupta said.

“While we plan to make premium bikes as well, bikes are the sort of engineered products we see in our end-to-end strategy.”

He believes that Brexit will provide opportunities for British manufacturing businesses, and that his business model can capitalise upon that.

“Our company is looking at bikes as an example of the full circle of the sector in the UK,” he explained.

“We are producing the steel from which components for products can be manufactured, and then taking them all the way to the finished product.”

Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.

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