Over the next three weeks, as we near big Black Friday and all of the commercial 'festivities' that come with it, Cycle Surgery are trying to reclaim the 'holiday' for the forces of good by offering cyclists free stuff.
Sure, they'll be getting involved in the hug deals and discounts that are customary at this time of year on the big day.
On the Fridays in the run-up to Black Friday - which falls on the 25th this year - Cycle Surgery's in-store teams will put their skills to good use by offering free drivetrain cleaning, wheel truing, and ultimately cake.
This week it's the turn of the drivetrain cleaning team.
It's a mucky job, and is helped by having specialist tools, so if you don't fancy doing it yourself you better find yourself a Cycle Surgery store. They're really easy to find, just use the Cycle Surgery Store Finder which you can find by following this link.
Clearly, there will be geographical issues for some of you, so we humbly offer you the road.cc guide to drivetrain cleaning as a consolidation.
There's plenty more to come from Cycle Surgery over the next few weeks by way of free Bike Friday stuff.
Next week you'll be able to get your wheels trued for free and the week after that it's FREE CAKE and more bike bargains than you can throw a spoke at.