Christian Aid is encouraging cyclists to sign up to its new London–Luxembourg challenge by the end of August.
The four-day, 330-mile ride will begin in London on 29 September and arrive in Luxembourg City on 3 October.
The group will cycle through Kent, board the Dover to Calais ferry and then continue their journey to Lille and then the Ardennes and Champagne region. They will then cross the border into Belgium and from the town of Florenville the route will climb to 1,200ft above sea level before crossing into Luxembourg and entering the city through one of its most famous landmarks, the Luxembourg Fortress.
The morning of the final day can be spent sightseeing in this impressive city, which is a UNESCO World Heritage Site, before catching the train home.
Riders will be in the saddle between six and eight hours a day and will be provided with rest stops and refreshments.
A £99 registration fee will secure a place and all participants are asked to raise a minimum sponsorship of £1,100.
Everyone taking part will receive a training t-shirt, nutritional and training advice, a fundraising pack, a celebratory meal at the end of the ride and a warm feeling inside knowing they are raising money for a great cause.
Christian Aid events manager Alison Gregory said, “Christian Aid launched its first cycle challenge, from London to Paris, two years ago and it has been a fantastic success. We started with 75 riders and last year 135 people took part – it is always oversubscribed. So we decided to introduce an additional route this year and are really pleased to be the only organisation offering a London to Luxembourg cycle challenge.
“Challenge events are a win-win; the people who take part get fit, have fun and challenge themselves, and the money they raise helps Christian Aid to fund its vital work with poor communities around the world.”
Sign up on the Christian Aid site.
The form over function customer base is growing in cycling, and company is apparently exploiting that to the fullest.
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Hopefully it'll still be allowed for recreational use.