Preston-based bike brand and retailer Ribble Cycles has opened a pop-up store in Cardiff city centre.
Located in the St David’s Centre in the heart of the Welsh capital, the store covers 3,000 square feet and is located next to the Apple Store, reports Cycle Industry News. The store will be open until early next year.
It will feature the latest offer from the Lancashire brand, including its 2017 range which was unveiled last month at the Cycle Show.
Bikes ordered there – including via Ribble’s Bikebuilder service which allows customers to put together a bike to their own specifications – can either be picked up from the store once ready, or sent to a work or home address.
The company’s CEO, Jon Owen, said: “Ribble is well known for designing and building fantastic bikes, and offering customers endless customisation possibilities through our e-commerce platform.
“With this exciting pop up showroom initiative in Cardiff, we’re trialling ways of bringing that range to life, so customers who want to touch and feel our bikes can do just that.
“We’re really excited about the potential.
“Cardiff and the surrounding area is a perfect place for cycling.
“There are a number of great clubs in the area to help introduce people to cycling and the region is known to have produced top cycling talent.
“We look forward to welcoming the local cycling community at our showroom,” he added.
Ribble is the latest brand to open a pop-up store, with Sigma Sport launching a clearance outlet in Kingston and Temple Cycles opening a shop in its home city Bristol last month - although both of those were very much short-term ventures and are now shut.
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.