Lancashire brand will display full range at 3,000 sq ft store in St David's Centre...

Preston-based bike brand and retailer Ribble Cycles has opened a pop-up store in Cardiff city centre.

Located in the St David’s Centre in the heart of the Welsh capital, the store covers 3,000 square feet and is located next to the Apple Store, reports Cycle Industry News. The store will be open until early next year.

It will feature the latest offer from the Lancashire brand, including its 2017 range which was unveiled last month at the Cycle Show.

Bikes ordered there – including via Ribble’s Bikebuilder service which allows customers to put together a bike to their own specifications – can either be picked up from the store once ready, or sent to a work or home address.

The company’s CEO, Jon Owen, said: “Ribble is well known for designing and building fantastic bikes, and offering customers endless customisation possibilities through our e-commerce platform.

“With this exciting pop up showroom initiative in Cardiff, we’re trialling ways of bringing that range to life, so customers who want to touch and feel our bikes can do just that.

“We’re really excited about the potential.

“Cardiff and the surrounding area is a perfect place for cycling. 

“There are a number of great clubs in the area to help introduce people to cycling and the region is known to have produced top cycling talent.

“We look forward to welcoming the local cycling community at our showroom,” he added.

Ribble is the latest brand to open a pop-up store, with Sigma Sport launching a clearance outlet in Kingston and Temple Cycles opening a shop in its home city Bristol last month - although both of those were very much short-term ventures and are now shut.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.