A cycling team in Italy has announced its new sponsor - and it's one of the world’s biggest adult entertainment websites.
Houston, Texas-based xHamster, ranked by Alexa as one of the world’s 100 most popular websites – and the third biggest pornography site – will this season sponsor Promosport Racing, founded in 2013 by three keen cyclists.
The team, based in Moncalieri just outside Turin, mainly focuses on downhill mountain biking, including competing in the Italian Cup, and also won its regional cyclo-cross championship last year.
"[We] tend to believe that cycling, as xHamster, is all about passion, commitment and a great deal of teamwork. It`s about accepting the challenges and exceeding the limits, while working in a team of professionals whom you can undoubtedly trust. That`s the reason why we stand behind the sponsorship of Promosport Racing team", said xHamster in a press release.
Promosport Racing’s Vice President, Federicio Silvi, said, "It takes a viable brand for a viable team, and we couldn`t expect a better adding for season 2016! We are incredibly excited to have xHamster among our main sponsors".
xHamster says its “goal is to raise awareness in the community about safe sex and the health of men and women around the world.”
It's not the first time we've mentioned Italy and pornography in close proximity this week - legendary sprinter Mario Cipollini, who posted a picture of himself on Wednesday wearing a cycle helmet and little else, once said that if he hadn't become a cyclist he'd have liked to have been a porn star.
> Cipollini baits helmet lobby - by wearing one, and nothing else
"However, at the time of writing the recall only applies to the USA and Canada, where 760,000 cranks were sold".... just checked Shimano's...
I'm not so sure. Something seems to turn perfectly reasonable humans into raving lunatics when they get behind the steering wheel.
Being a fellow cyclist, being hardcore before it was cool. A cycling commuter back to the 70s.
A voice of sanity....
Driver of BMW smashes into Daventry building before running off https://www.northantslive.news/news/northamptonshire-news/driver-bmw-sma...
Good! They're turning on their spiritual siblings now! Perhaps they'll drive themselves extinct
Chapeau (or is it Fedora, or RHEL?)! Best of the day - I bet you'd have received more but for 504 Gateway Timeout...
It is a sad day for this country when you can't peer into another man's castle. I blame the EU.
Buffer zone!? That isn't wide enough to do anything, except perhaps buffer the passengers when they are hit by passing cyclists.
Hey! He understands. Just because he's the richest PM ever doesn't mean he doesn't understand what it's like to be poor.