sponsorship

Canyon-SRAM drop cryptocurrency sponsor following “breaches of contract” and a criminal investigation

The Polish zondacrypto trading website had joined the team as a title sponsor following Kasia Niewiadoma's victory in the Tour de France Femmes.

Sat, May 30, 2026 11:34
7

Chris Hoy: British Cycling deal can ‘put cycling on Shell’s agenda’

“If you want to make change, it’s better to be on the inside,” the six-time Olympic champion said

Sat, Oct 15, 2022 18:33
32

British Cycling and Shell: How HSBC pulling plug and COVID-19 hit governing body’s finances

Organisation under fire this week after revealing new partner, but last couple of years have seen huge loss of income

Fri, Oct 14, 2022 16:46
23

McLaren reportedly looking to end UCI WorldTour team sponsorship

Bahrain-McLaren on search for new sponsor as automotive firm focuses on F1

Wed, Jul 15, 2020 14:48
14

Blow to British Cycling as it confirms HSBC UK to end sponsorship four years early

Bank with "Together we thrive" corporate slogan invokes break clause as governing body starts search for new backing

Tue, Feb 25, 2020 13:14
17

Sky to end sponsorship of Team Sky next year

Move follows takeover by Comcast; team says it will continue if another backer can be found

Wed, Dec 12, 2018 10:21
18

Cannondale-Drapac owners to launch crowdfunding campaign to try and secure team’s future

Riders and staff released from contractual obligations after Slipstream Sports reveals "uncertainty" over financial backing

Sun, Aug 27, 2017 14:23
10

Cannondale-Drapac says it is looking for new sponsors – but US bike brand will still back it

Team owner Slipstream Sports also says it is looking for new investment

Mon, Jun 05, 2017 16:14
4

HSBC reportedly replacing Sky as British Cycling sponsor

Announcement due this weekend to coincide with Birmingham's HSBC UK BikeFest

Fri, Sep 16, 2016 11:27
14

World’s 3rd biggest porn site sponsors Italian cycling team

xHamster backs Turin-based Promosport Racing

Sun, Feb 21, 2016 14:05
16