Twenty3c in Milton Keynes to become UK's first Bianchi-only store

Bianchi is to collaborate with Twenty3c in Stony Stratford for its first UK store, reports BikeBiz. The partnership will see an expanded offering in the café, additional workshop facilities and bike fitting, as well as a full range of Bianchi bikes, apparel and accessories.

Established in 2008, Twenty3c has featured a Bianchi-themed coffee shop since its move to High Street premises in October 2013. The collaboration is due to begin next month so they’re having a January clearance sale from tomorrow (the 9th).

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The shop will no longer stock other brands of bikes, but will feature other accessories and components to complement Bianchi’s ranges. There will also be a range of mountain bikes and hybrids, which until now had not been regular fixtures in the shop.

Andrew Griffin, country manager of Bianchi parent company, Cycleurope, commented: “Bianchi is a brand with a huge story to tell and a close partnership with Twenty3c, developed over the last three years, allows it to be told in a retail environment. The café, product displays and store presentation all welcome visitors into what is, for many of us, a lifestyle and not just a bike brand.”