Colnago has apologised for social media posts made over the weekend that were widely criticised on Facebook and Twitter as being sexist.
In a post to Facebook this afternoon, the Italian bike brand said: “Colnago deeply regrets the recent posting of an image and accompanying social media post that is offensive to women, and not at all appropriate.
“Colnago has long-supported women's cycling and continues to provide such support, we do not condone sexism, on or off the bike, and sincerely apologize for posting the image.
“Our social media policies have been clarified internally to prevent such posts from happening in the future.
“We respect all members of the Colnago community, and we appreciate the needed feedback many have provided to us on this matter.”
The image in question showed a woman, dressed in cycling kit but without shoes, peering backwards as she leant over a bicycle several sizes too big for her.
The caption on the Twitter post said, “Ready for the weekend ride?”
As we reported earlier today, a number of people took to Twitter and Facebook to complain about the posts and ask that they be taken down.
The apology was accompanied by a picture of one of Italy’s top female riders, Elisa Longo Borghini – who rides Colnago bikes as a member of the Wiggle Honda team – winning the Giro dell’Emilia earlier this month.
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.