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news
McBike packaging (still taken from YouTube video)Video: McBike – McDonald’s drive thru packaging for cyclists
McDonald’s efforts to present a more health-conscious image have now given rise to McBike – takeout packaging specifically designed for cyclists using - if the accompanying video is anything to go by - McDonald's drive throughs.
Wired reports that the prototype McBike has so far been employed in Copenhagen and Medellin in Colombia. Burger and fries fit within their own compartments inside a box you hang from your handlebars with the drink hanging out of the bottom.
You can see more in the video below.
Further trials are planned for Amsterdam and Tokyo, but there’s no saying this is something they’re going to bring in permanently.
Even if it doesn’t come to much, this does at least hint at a change in attitude from the fast food giant. A couple of years ago, we reported how a Portsmouth cyclist and his four-year-old son were refused service at a McDonald’s drive thru.
The person at the service hatch seemed to take issue with his being a cyclist and he was told he had to park and go inside – something he couldn’t do because the trailer on his bike would have blocked traffic.
A McDonald’s spokeswoman explained: “McDonald’s supports the health and environmental benefits of cycling. However it is our policy not to serve cyclists through the drive-through lane.”
But nor can you take your bike inside. More recently, comedian Brian Conley was threatened with arrest after bringing his folding bike into a McDonald's in Aberdeen. Conley said that three Grampian police officers were called to the incident. He apologised and no action was taken.
Alex has written for more cricket publications than the rest of the road.cc team combined. Despite the apparent evidence of this picture, he doesn't especially like cake.
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39 comments
some people really are arseholes.
I worked at a McDs as a kid, and although the content of the raw food was never visible to me, I can vouch for the hygiene and processes in the branch. People used to go on about the frankenstein stuff such as suggesting the eggs were not eggs but an egg-flavoured powder when I'd spent half the morning cracking and scrambling the things, etc. You'd get a few kids coming in looking to just cut corners and assuming we spat in the burgers and whatever but they never lasted beyond the probationary period. I'd eat the breakfast still.
Wonder how long the drink will last given the potholes on our roads?
I occasionally get a mcdonald's breakfast after work, my local one have no problems with me taking my bike in there, although I've never tried it when it's busy.
At the Chorley GP earlier this year, I tried to use the local McD Drive-Thru for a coffee, but they had to refuse me on health & safety grounds and then asked if I could come in and buy it over the counter. As I didn't have a lock, they sent a member of staff out to mind my bike whilst I bought the drink. Bike was still there when I came out, coffee was good, so not bad service really.
That would be why there are absolutely no McDonalds in the Netherlands then
Yeah, probably right there!...
and yet I have seen three people walk past the fries and consecutively salt the same fries.
I think KFC should steal their packaging idea and use it for all not just cyclist's how many times have people had a close escape with their Pepsi max? Also KFC tastes better lol.
McDonalds became popular because they literally wrote the book on how to produce fast food to a defined quality, wherever in the world that happens to be. For example the fries are generally made from Russet Burbank potatoes, with a defined starch/sugar content, cut to a specific size, fried in a specific oil at a specific temperature for a defined amount of time, after which they have a specific amount of salt added.
You should read 'Fast Food Nation' by Eric Schlosser. You'd be amazed just how much goes into a meal at McDonalds. Throughout the 80's and 90's McDonalds were the biggest buyer of satellite imagery in the world. They used it to work out which towns/cities were expanding, in what direction and therefore which would be the most important road intersections in the future. They got to buy the land near the intersection cheaply ... and then other food outlets would follow them.
Personally I'd always choose McDonalds over a kebab (especially from the rotating 'lamb' device) or small independent burger vans/shops. You really don't want to know what goes into the 'meat' in some of those things. I'm not referring to the 'gourmet burger' places obviously but particularly the cheap, late-night places.
I haven't had a McD in years, but last time I tried cycling through the drive-thru (sic) they refused to serve me on a bike for "health and safety reasons". Not sure whether that referred to the food or what.
Have you tasted their coffee? I'd rather drink chain lube
Don't drink tea
Don't drink coffee
Cover your chin in Yorkshire toffee
I occasionally use the Golden Arch drive thru, usually after a ride/race when I'm barefoot, Lycra clad and covered in mud. It seems a better option than going inside.
I'd argue you don't have to be an anti-burger snob in general to not like McDonalds. They just aren't good bad food! Everything they do has the same paradoxically-distinctive blandness to it (as well as being not very satisfying given how unhealthy it is). If I'm going to fall off the (high-horse-pulled) wagon I'd rather have a kebab or fish and chips or some other burger chain's product! (Do Wendy's still exist?)
Never understood how they got so popular.
I did my good deed the other day and took someone else's discarded gel wrapper home!!
in civilised countries with proper infrastructure, it's not just fit young and middle-aged men who ride bikes
No high horse here, I just don't like them.
Garbage in, Garbage out. Can't imagine why anyone would ever want to eat there!!
Ok, fire away.....
Or even a few years, and the answer would be: pretty much the same ...http://www.dailymail.co.uk/news/article-2313276/Man-keeps-McDonalds-burg...
While out to watch the Women's Tour on Saturday I "popped" into McD's to get a coffee. It took 20 minutes, despite there being only a handful of punters in front of me.
Don't forget Mike Hall cycled round the world eating pretty much only McDonalds.
At 7 am in Forfar recently after 10 hours in the saddle I was pleased to see a McDonald's. They have their place.
Definitely in agreement here! I've often wondered how the aforementioned McMuffin would fare after a few hours in a back pocket.
Yeah, but normally when p!ssed...
Indeed. The McD breakfast is, for me, one of the things that has always worked on a 100+ miler. One time I decided to have porridge instead and bonked badly at 30 miles.
That's how to use a bike as a means of transport ... whilst wearing normal clothes ... and without arriving at your destination drenched in sweat.
I wonder if you can fit a sausage & egg McMuffin with a hash brown in there along with your coffee?!
As someone else pointed out in the Brian Conley incident, by the time they tell you that, you are already at the window ...... and then guess how you'd leave?
I wonder how many cyclists you'd need going round in a continuous loop to constantly occupy the drive-thru lane? ....
I'd prefer cyclists to take gel wrappers home...
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