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Business is popular with local cyclists ... though possibly not for much longer

A local newspaper has identified a motorist who was filmed unleashing an expletive-laden rant against a cyclist near Richmond Park as a master butcher and south west London coffee shop owner – with his business now facing a backlash from cyclists on social media.

The Richmond & Twickenham Times says that the Land Rover driver featured in the YouTube video we reported on yesterday is Jason Wells, owner of the Brew café chain, with outlets in Clapham, Putney, Wandsworth and Wimbledon. His representatives are making no comment at this time.

The business is due to open new branches in Chiswick and Kew according to the newspaper, which besides accompanying its article with a still from the video filmed in March this year, also has a picture taken from his Twitter profile of Mr Wells in a calmer moment … albeit posing with a meat cleaver.

The location of the chain’s outlets means it is popular with cyclists in the south west of the capital heading to or from Richmond Park or further afield – although some are reconsidering whether they should continue to give it their custom, according to these tweets.

In case you missed our story yesterday, here’s the video again – we should warn you, it contains extreme language, so not one to watch at work with the sound turned up.

The Richmond & Twickenham Times says that a spokeswoman for Samphire Communications, speaking on behalf of Mr Wells, said she was “not confirming” whether or not it was him in the video, adding “ and “There will be no comment at this time.”

The cyclist who shot the footage said that the motorist involved has been fined for committing a public order offence.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.