In one of the most appropriate fund-raisers we've heard of, a Bath cyclist plans to "Everest" one of the area's more formidable hills, climbing it 85 times this Sunday to raise money for the victims of the Nepalese earthquake.
Justin Gage, a member of Bath's VC Walcot cycling club says: "I've been interested in Everesting a hill for some time now.
"Everesting is the process of repeatedly cycling up the same hill until your cumulative ascent matches the height of Everest (8848m).
"I've chosen Winsley because, whilst a bit (too) steep it is my local hill - I want to be the first to do this. (I am an idiot).
"It seems only right to raise money for DEC's Nepal Earthquake fund given the scale of the disaster and the relationship to my endeavour."
Justin's already exceeded his initial fund-raising target of £1,000, but everyone at road.cc who has ridden Winsley Hill thinks 85 reps deserves more reward that that.
You can donate at Justin's Just Giving page.
The Winsley Hill Strava segment rises 105m between the River Avon and the 'official' summit at Blackberry Lane. Its overall gradient of nine percent masks some tortuously steep sections of around 20 percent making it a tough climb on which to maintain a rhythm.
However, that didn't stop pro rider Michal Kwiatkowski from setting the Strava KOM time of three minutes and one second during last year's Tour of Britain.
Acknowledged by the Telegraph as a leading cycling journalist, John Stevenson has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.
He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.
Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc editor Tony Farelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.
John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.
He joined road.cc in 2013 and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.