Earlier this month, we covered Cycling Canada's promotional film that encouraged people to get on bikes by showing bicycles pedalling along the road, apparently with no human input. Now, a behind the scenes video shows how they did it.
The short film, directed by Mark Zibert, runs the gamut of cycling, from road racing to mountain biking, track and BMX, plus a handcycle.
There’s an eerie poignancy about it – it’s strange to see a crash, for example, where there are no riders involved, and riderless footage including trackstanding at a velodrome and bikes jumping out of a BMX starting ramp is also striking.
Launched earlier this month, the ‘Hop On, Canada,’ campaign has been developed by Innocean Worldwide Canada Inc.
Since featuring the clip in our video round-up earlier this month, we''ve been wondering how it was done, and now Innoceanhave produced a video showing the background.
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.