A cyclist has died following a collision with an HGV on the A500 in Staffordshire this morning.
The as-yet-unidentified man was assisted by a student paramedic after the crash, which happened just before 5.35am on the northbound carriageway between the Porthill and Kidsgrove junctions
A West Midlands Ambulance Service spokesman said: “When crews arrived they found a student first year paramedic providing care to the man.
“Unfortunately, the man had suffered very significant injuries.
“The crew provided treatment at the scene before taking him on blue lights to Royal Stoke University Hospital.
“Sadly, despite all efforts, it was not possible to save the man and he was confirmed dead shortly after arrival."
Staffordshire Police are trying to identify the rider and notify his family.
Anyone with information should contact Staffordshire Police on 101 quoting incident 67 of April 21.
Police have identified the victim as David Hearne, aged 62, of Sunny Hollow, Newcastle.
Acknowledged by the Telegraph as a leading cycling journalist, John Stevenson has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.
He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.
Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc editor Tony Farelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.
John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.
He joined road.cc in 2013 and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.