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Visible from 2km away, could this prevent rear-ending and some daytime collisions?

Bontrager has released a new light, engineered from scratch to provide groundbreaking daylight visibility to counteract the 80 per cent of cycle collisions that occur during daylight hours.

The Flare R is visible from up to two kilometers away in the daytime. The USB-rechargeable, 36g Flare R is a powerful 65 Lumen CREE LED, which is brighter than a car's tail light.

In the EU, daytime running lights have been compulsory on new cars since 2011. Bike lights are only required in the UK after dark.

The company claims that Bontrager's electronics development team studied flash patterns designed to catch the eye of drivers in passing vehicles, optimizing Flare R for maximum visibility in both flash pattern and intensity.

Bontrager, based in Wisconsin where the days are often long and grey. said in a statement:

“Studies on accidents resulting in the fatality of a cyclist show that in 40% of all bicycle vs. car accidents, the victim was struck from behind.

“Bontrager engineers began developing Flare R to combat these staggering statistics, with the ultimate goal of increasing confidence and safety with a lightweight, sleek, compact product that is relevant to every type of cyclist, from recreational to racer.”

Bontrager's Brand Manager & Marketing Director Michael Browne said: "We're cyclists and we share the same concerns and experiences as all riders.

"We're in a unique position to create something that can benefit all cyclists, and that's why we've spent such considerable R&D resources on Flare R. This is a light that should be on every bike, every ride. A helmet is a great thing, but not getting hit by a car is even better."

The Flare R alerts the rider to its battery status. When Flare R reaches a 25% battery life, the LED on the top of the light's on/off switch changes from green to red, allowing the rider to dial down the intensity if needed.

When the battery is run to 5% of its charge, Flare R automatically puts itself into low battery protection auto flash mode by kicking the Lumens down a few notches, providing the cyclist an additional 1-2 hours of run time.

A full charge takes 2.5 hours to complete.

Flare R  flashes in four distinct patterns, two for daylight-riding and two designed for nighttime usage.

Day Flash mode will utilize all 65 Lumens in a strategically placed random flash pattern designed to draw a motorist’s eyes. Fully charged run time is 5.75 hours.

Day Steady mode uses 25 Lumens of steady illumination and is great for group rides. Fully charged run time is 4.25 hours.

Night Flash mode uses an irregular flash pattern punctuated by short pops of increased intensity. Fully charged run time is 23 hours.

Night Steady mode provides 5 Lumens of steady light great for consistent nighttime visibility. Fully charged run time is 21 hours.

The light has a US MSRP of $59.99 (£40) and is available to buy here. We look forward to testing one.

After an unpromising start, having to be bribed by her parents to learn to ride without stabilisers, Sarah became rather keener on cycling in her university years, and was eventually persuaded to upgrade to proper road cycling by the prospect of a shiny red Italian bike, which she promptly destroyed by trapping a pair of knickers in the rear derailleur. Sarah writes about about cycling every weekend on road.cc.