For trials ace Danny MacAskill, it's not all about the showcase videos such as Imaginate and The Ridge, that take months in their planning, execution and post-production.
Sometimes the rider, who hails from Skye, will just pop out for a ride, film it, and upload to social media like so many other cyclists out there.
Mind you, with nearly three quarters of a million likes on Facebook, he has more reach than most, and given his skills, it's usually worth watching - as is the case of this clip when he popped out in the Glasgow snow this afternoon.
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.