For trials ace Danny MacAskill, it's not all about the showcase videos such as Imaginate and The Ridge, that take months in their planning, execution and post-production.
Sometimes the rider, who hails from Skye, will just pop out for a ride, film it, and upload to social media like so many other cyclists out there.
Mind you, with nearly three quarters of a million likes on Facebook, he has more reach than most, and given his skills, it's usually worth watching - as is the case of this clip when he popped out in the Glasgow snow this afternoon.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.