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Lazer sponsors British Cycling up to 2016 Olympics

Brand marks partnership with range of Union Jack helmets

Lazer has become the official helmet supplier of British Cycling, meaning that riders competing for Great Britain over the next two years – which covers the Olympics and Paralympic in Rio de Janeiro – will wear the Z1 road helmet and Wasp Air time trial helmet.

To mark this partnership, Lazer have created a range of bespoke helmets in Union Jack designs (if you’re one of those people who likes to say, ‘Actually, I think you’ll find it’s called the Union Flag’: hard luck), including the Wasp Air (£249.99) and Z1 (£199.99).

They’ve also added two brand new helmets in similar colour schemes: the Cyclone (£29.99) and the Blade (£59.99). The full range will be available to buy in early 2015.

The deal, which is through Lazer’s UK distributor Madison and runs until the end of 2016, will also see Lazer officially support Go-Ride, British Cycling’s development programme for young riders. The programme is designed to provide a fun and safe way to introduce riders to cycle sport and to provide a platform to improve bike handling skills.

We reviewed the Lazer Z1 here on earlier in the year, by the way, and our man David Arthur praising its comfort, easy adjustability, ventilation and light weight. He gave it a whopping 9/10 overall rating.

To see the entire range go to or

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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