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Mainstream media misidentifies another pale team uniform

As the outrage over a badly-lit shot of the IDRD-Bogotá Humana-San Mateo-Solgar women's team at the Giro Toscana rumbles on, the mainstream media's coverage took an even more bizarre turn when the Mirror, among many others, wrongly identified another pale team kit as the Colombian men's team uniform.

We thought things had got as bad as they could when BBC  Sport put a censor bar over the pic, but now the Mirror has found what it thinks is a picture of the Colombian men's team:

Except it's not. That's the 2010 Footon-Servetto-Fuji kit, which was much-lampooned at the time. Here's a closer look:

You can understand the Mirror's confusion. Footon-Servetto-Fuji was a Spanish team and they speak Spanish in Colombia, so they must be the same thing, right? Never mind the five thousand miles between Madrid and Bogota and the small matter of the Atlantic Ocean in the way.

The Mirror's story claims the "the South American country has form for near-the-knuckle kit - as this men's cycling team's outfit from 2010 shows" but that smacks of hasty editing after people pointed out it wasn't new. The caption on the team presentation image still reads: "Shocker: This is the new Columbian men's cycling team kit".

Extra points for spelling 'Colombian' wrong too.

This is the Colombian national team kit, as used at the Tour de l'Avenir recently:

White shorts, though? Maybe Colombia does have form after all.

As for the kit wrongly identified as the Colombian men's gear, Footon-Servetto was the 2010 incarnation of the team run by Mauro Gianetti that started in 2004 as Saunier Duval-Prodir.

The same pair of sponsors now supports the women's Servetto Footon team, which, as you can see below, has a rather more sedate take on finding a place on the kit for that gold colour that causes problems in certain light.

Our official grumpy Northerner, John has been riding bikes for over 30 years since discovering as an uncoordinated teen that a sport could be fun if it didn't require you to catch a ball or get in the way of a hulking prop forward.

Road touring was followed by mountain biking and a career racing in the mud that was as brief as it was unsuccessful.

Somewhere along the line came the discovery that he could string a few words together, followed by the even more remarkable discovery that people were mug enough to pay for this rather than expecting him to do an honest day's work. He's pretty certain he's worked for even more bike publications than Mat Brett.

The inevitable 30-something MAMIL transition saw him shift to skinny tyres and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.