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The Union Jack is where it's at

The biking world has decided that the UK flag is supercool, if products at Eurobike are anything to go by

The UK is the coolest nation – that has been proven by science*. Now the rest of the world seems to have cottoned on to the fact and is slapping Union Jacks on anything and everything in an attempt to gain some coolness by association.

So, for example, you can get a Kask Mojito helmet in a Union Jack theme.

This lid is from Nutcase.

And these mountain bike shoes from Luck rock the Union Jack look too.

Rotor do their Q-rings in this Union Jack version.

If you want to do the beach cruiser thing, there’s this Electra bike that we’ve seen a few times before.

This bike from Hollandia gets extra points for a matching chainguard and panniers, along with the colour co-ordinated rims, saddle and grips.

Look don’t go for the full Union Jack with this version of their 695 Light frame, instead opting for the St George’s Cross of England.

Oh, and Electra have gone for a version of the RAF roundel on this bell.

Of course, there’s always someone who takes it too far.

* Not strictly true.


Click here to read all of our stories from Eurobike 2014 - the world's biggest bike show.

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now pushing 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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