British Cycling policy advisor Chris Boardman says it’s time for the cycling community to put the debate about mandatory cycle helmets to bed and get across the message that helmet use is one of the least important cycling safety measures.
Even talking about making helmets mandatory “massively puts people off” cycling, Boardman said, and likened the culture of helmet use among keen cyclists to people wearing body armour because they have got used to being shot at.
Talking to road.cc at the London Bike Show, Boardman said, “I think the helmet issue is a massive red herring. It’s not even in the top 10 of things you need to do to keep cycling safe or more widely, save the most lives.”
You’re being shot at, put on body armour
Boardman returned to an analogy he has made before, and which even he admits is a bit melodramatic, though it gets the point across
“It’s a bit like saying ‘people are sniping at you going down this street, so put some body armour on,’” he said.
Government encouragement to wear helmets was therefore “a big campaign to get people to wear body armour, by the people who should be stopping the shooting.”
Widespread use of helmets, he said, sends the wrong message.
“Once you see somebody wearing body armour, even if there’s no shooting, you think ‘Christ I’m not going down there if they’re wearing body armour to go down that street.’ It scares people off.”
There’s a better solution to the problem of cycle safety, Boardman said. In the Netherlands, just 0.8 percent of cyclists wear helmets yet the Dutch have the lowest rate of cycling head injury, thanks to segregated cycling infrastructure. Thirty percent of journeys in the Netherlands are made by bike, he said, and 50 percent of children’s journey to school.
”The best way to deal with [the head injury issue] is what the Dutch have done,” he said. “Where you have the Highest rate of helmet use, you also have the highest rate of head injury: us and the US.”
Yet there’s also an almost-fanatical, knee-jerk devotion to helmet use among enthusiast and sporting cyclists.
Boardman said: “People who are wearing body armour get used to being shot at, when it’s the getting shot at that’s the problem.”
Talking about helmets had become a time-consuming distraction, he said. “We’ve got to tackle the helmet debate head on because it’s so annoying,” he said. “It gets a disproportionate amount of coverage. When you have three minutes and someone asks ‘Do you wear a helmet’ you know the vast majority of your time when you could be talking about stuff that will make a difference, is gone.”
He said the focus on helmets had made cycling seem more dangerous than it really is.
“We’ve gone away from the facts,” he said. “We’ve gone to anecdotes. It’s like shark attacks - more people are killed building sandcastles than are killed by sharks. It’s just ludicrous that the facts aren’t matching up with the actions because the press focus, naturally, on the news stories, and [the notion that cycling is dangerous] becomes the norm, and it isn’t the norm.
“You can ride a thousand times round the planet for each cycling death. You are safer than gardening.”
Like many cycling advocates, Boardman wants to see cycling presented as a normal, everyday activity.
“I saw two people riding down the hill to my village. One person coming down the hill to go for the train in high-viz, helmet on.
“A few moments later another guy came down, in shirt sleeves, with a leather bag on his back, just riding his bike to the station.
“Which one of those makes me want to [ride]?”
Acknowledged by the Telegraph as a leading cycling journalist, John Stevenson has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.
He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.
Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc editor Tony Farelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.
John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.
He joined road.cc in 2013 and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.