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Road.cc taken for a ride by advertisers

I have noticed increasing numbers of adverts that turn out to be click-bait, and I think advertisers are taking advantage of Road.cc's Daily Deals engine. At least that is the charitable view.

Typical example of what you see:
Gore C5 Gore Windstopper Thermo Trail Jacket
Evans Cycles
£107.00-40%

But if you were hoping to pay just £107 you will most likely be disappointed. The price is £169.99 when you click through. So what's going on?

Well, there is one size/colour combination available at the advertised price. One out of the possible 15 colour/size combinations. And it's inevitably an outlier. It's just underhand and dishonest, what you see is not what you get.

Interestingly, when I copied and pasted the advert text above, it looked like this:

Gore C5 Gore Windstopper Thermo Trail Jacket | Dark Blue - Small
Evans Cycles
£107.00-40%

So the crucial information - Dark Blue Small - is available, but it is not displayed in the formatted web page.

So the deception is 100% deliberate. Over to you Road.cc

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