First class design, construction and performance, but incredibly expensive compared to main rivals
Does the job but at an above average price
A light, pre-event dose of slow release energy in a convenient, easy-to-consume form
Very effective against bike grime and cheap, even if you don't go silly and buy the big jug
Good value dual-protocol heart rate strap that will make your missing one reappear
Very easy to swallow and gentle on the stomach
Good quality smart trainer with a unique design, but doesn't feel quite as polished as some of its competitors
Offers a decent punch of carbs and caffeine without upsetting the stomach
Good quality, thick chamois cream that delivers long-ride comfort
A good 'healthy' and tasty alternative to regular energy gels
Good quality crank-based power meter with lots of chainring options and plenty of data on tap
Near-flawless performance and some unique features: the current gold standard for indoor trainers
