Post Xmas Sale Sharp Practices

Fenix - true but it is hard to price own-brand things elsewhere... I also agree with Alan in that the PX wesbite has, for me anyway, become like one of those bargain bins near the checkout in your local B&Q. I like to have a rummage to see if they have anything I might need (most likely want but not that much) but there laughable pricing model means I often don't buy anything as I just expect it to be potentially cheaper in a week or two and I don't care enough if it isn't (other than being a bit annoyed about the Galibier frame which would make a decent Crit weapon).

If anyone has read Simon Sinek's book 'Start with Why' will recognise the issue with PX and indeed some other online bike retailers. Why do they exist? What does PX stand for? The marketing is confusing, the pricing model is nonsense (Full Monty frameset advertised at £349 on one part of the site and £149 elsewhere), but overall they seem to be in this middle ground of selling odd-branded items alongside a few top end ranges. 

Anyway, not sure why I care, but I have had some great bikes from PX in the past (in fact I still have my original Nanolight) so it's a shame to seem them always in this perpetual cycle of discounting and incentivising on low end goods. Cheap pricing on cheap goods doesn't build any loyalty but it's a tough market so not sure what they could be doing (well, I do, it's building a reputation for service and putting the customer first that builds real loyalty).