A cycling team in Italy has announced its new sponsor – and it’s one of the world’s biggest adult entertainment websites.
Houston, Texas-based xHamster, ranked by Alexa as one of the world’s 100 most popular websites – and the third biggest pornography site – will this season sponsor Promosport Racing, founded in 2013 by three keen cyclists.
The team, based in Moncalieri just outside Turin, mainly focuses on downhill mountain biking, including competing in the Italian Cup, and also won its regional cyclo-cross championship last year.
“[We] tend to believe that cycling, as xHamster, is all about passion, commitment and a great deal of teamwork. It`s about accepting the challenges and exceeding the limits, while working in a team of professionals whom you can undoubtedly trust. That`s the reason why we stand behind the sponsorship of Promosport Racing team”, said xHamster in a press release.
Promosport Racing’s Vice President, Federicio Silvi, said, “It takes a viable brand for a viable team, and we couldn`t expect a better adding for season 2016! We are incredibly excited to have xHamster among our main sponsors”.
xHamster says its “goal is to raise awareness in the community about safe sex and the health of men and women around the world.”
It’s not the first time we’ve mentioned Italy and pornography in close proximity this week – legendary sprinter Mario Cipollini, who posted a picture of himself on Wednesday wearing a cycle helmet and little else, once said that if he hadn’t become a cyclist he’d have liked to have been a porn star.
> Cipollini baits helmet lobby – by wearing one, and nothing else

16 thoughts on “World’s 3rd biggest porn site sponsors Italian cycling team”
If sticking one’s old boy in
If sticking one’s old boy in the face of a dead pig is good enough for our illustrious Prime Minister, who are we to comment?
An inclusive and family
An inclusive and family orientated decision. What could go wrong?
It’s all riding…
It’s all riding…
They’ll bee needing some new
They’ll be needing some new jersey designs then. Okay then… for the rouleurs:
[Stronger, faster, longer].
For the mountain bikers:
[Where women come first]
And the sprinters:
[No one finishes like us]
Tried thinking of one for the climbers, but no, I’m done here.
For the climbers: It is all
For the climbers: It is all about the pain. (Fifty shades of racing)
And I thought my blog was naughty!
Can we expect viagra pill ads now also on road.cc?
Maybe I’ve led a sheltered
Maybe I’ve led a sheltered life but I hadn’t heard of xHamster before. And if I had, I’d probably have assumed they catered for very niche tastes.
I guess we can look forward to a road.cc review now.
captain_slog wrote:
It’s Freddie Starr’s favourite site.
Will they be encouraging
Will they be encouraging their riders to come second?
The competition will be very
The competition will be very stiff…
Oh goody, does this mean I
Oh goody, does this mean I can mention my slightly-naughty cycling story?
http://www.torialyons.co.uk/2014/10/14/a-wheelie-good-time-free-story/
Strangely, I never have any friends wanting to borrow my pump…
dottigirl wrote:
Erm – that’s a very innovative use for a pump…
dottigirl wrote:
Pure filth. Thanks for the Monday morning morale.
brooksby wrote:
Still makes me giggle every time I read it.
It’s a pleasu…ummm, no worries.
Rule #5
Rule #5
This thread will pun and pun.
This thread will pun and pun…
The two topics go hand in
The two topics go hand in hand don’t they?
Let’s just admit it.