Road safety videos focussing on cycling often manage to be patronising, twee or cringe-makingly awful. This video from the Springfield, Missouri Healthy Living Alliance hits all three targets and throws in some white boys rapping to compound the awfulness.
Previous videos on similar themes, such as those from Transport for London and Scotland's Niceway Code campaign have been criticised for victim-blaming or simply failing to understand the problem that it doesn't matter how nice people try to be to each other, fallible humans will still make mistakes.
This one will no doubt be criticised for the same reasons, and uniquely throws in a Cher impersonator because it's Cher the Road – geddit? Quite.
All that said, the prize for the all-time strangest bike safety film has to go to One Got Fat, a 1963 film featuring a group of kids in monkey-masks riding their bikes to the park for a picnic. The kids are knocked out of the ride one by one due to careless or unsafe riding, except for one. In case you've never seen it, here it is:

13 thoughts on “Video: ‘Cher the Road’—is this the worst safety video ever?”
I’ve seen worse. I’ve seen a
I’ve seen worse. I’ve seen a lot, lot worse.
At least this is fun, and the ‘Cher the Road’ bit actually stands a chance of worming its way into the minds of those in the big metal boxes….
Must be Mad wrote:I’ve seen
wow. I’ve not cringed like this for a long time! Poor you to have seen worse!
19 seconds before I hit stop.
19 seconds before I hit stop. That was about 18 seconds too much.
Watching One Got Fat as I
Watching One Got Fat as I type. Very exciting. Can’t wait to see who survives. Hope it’s not the guy that hasn’t even got a bike.
Either way, the “share the
Either way, the “share the road” message doesn’t work. As explained rather well by @bikeyface
Source: http://bikeyface.com/2014/11/13/sharing/
bikebot wrote:Either way, the
Car drivers need to learn to think of cyclists as though they take up as much space as a car, so they can pass accordingly and give us some more room.
vonhelmet wrote:…Car
This will never happen.
severs1966 wrote:vonhelmet
Aye, but it’d be nice.
Compared to most of the
Compared to most of the current music it’s not that bad, but that’s not saying much.
Lost me at 2 seconds in.
Lost me at 2 seconds in. Cyclist proceeding quite normally in secondary position stops and says to driver ‘I’m sorry, I got in your way’.
Oh irony of ironies a safety
Oh irony of ironies a safety film featuring a car driver looking out of his side window (instead of the windscreen) whilst driving 8}
Isn’t this a day early?
Isn’t this a day early?
Damn, I had a fiver at 13/2
Damn, I had a fiver at 13/2 on Slim Jim McGuffney.