Cyclists can now receive coaching from Sir Bradley Wiggins through a new AI-powered coaching app, The Coachsters, which promises users the chance to “learn from legends” and “train like the best”.
The former Tour de France winner is one of six high-profile athletes featured on the platform, alongside Olympic rower Sir Steve Redgrave, former England Cricketer Sir Alastair Cook, and Paralympic cyclists Dame Sarah Storey.
Rather than speaking directly to the athletes, users interact with AI-generated responses based on what The Coachsters describes as “countless hours of deep and wide-ranging interviews”.
The platform says these interviews were designed to “capture insights and stories they’ve never shared publicly before”.
Wiggins announced his role in the app with an uncanny black-and-white AI-generated portrait.
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He said, “This app is about the conversations I believe more athletes should be having: how to train with intent, how to deal with pressure and expectation, how to handle setbacks, and how to think clearly about performance, identity, and life in sport – not just the good days, but the difficult ones too.”
In a similarly AI-generated Instagram post, Storey said that the app “is about passing on the conversations I wish more athletes could have access to: honest guidance on training, confidence, pressure, setbacks, longevity, learning to listen to your body and for female athletes, balancing physiological transitions.”
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Fans have welcomed the new app. In response to Wiggin’s post, Alan Stacey said: “Love this. Take what you know, everything you’ve been through, and make it a positive.”
However, some critics have questioned the concept. Dominic Righini-Brand said on Facebook: “Wiggings has received a nice fat paycheque to put his name to an AI chatbot which is being used for coaching, something which we are all doing anyway, regardless of this new app!”
Tony Cassidy added, “I think it’s a horrible idea – use real coaches!”
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The app allows users to try three questions for free, with subscription tiers ranging from £5 per month for a ‘Lite’ version offering three questions a month, to £22 for unlimited questions on the ‘Pro’ plan.
A £39-per-month ‘Elite’ tier also includes access to interviews and group webcasts.
The launch comes amid increased competition from other AI-driven training tools, such as Humango, Spoked, Vekta, and Garmin Coach, which already offer virtual coaching for cyclists.

2 thoughts on “Bradley Wiggins launches AI coaching app (complete with AI-generated portrait), allowing cyclists to “learn from legends”… kind of”
Never teach AI how to do your job. It will learn anyway, but ffs don’t actually help it.
Maybe the AI will be a nicer or have better business acumen than the authentic version