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Latest public safety film follows others aimed at cyclists - here they are

Ireland’s Road Safety Authority (RSA) has produced a short video giving drivers advice on how to share the road safely with cyclists. There are some valuable reminders to motorists in there, such as checking their mirrors for cyclists before getting out of their car and giving bike riders plenty of space while overtaking, although there's perhaps a missed opportunity to warn of the dangers of driver distraction.

The RSA says: “Cyclists are entitled to road space as much as cars, vans, goods vehicles or indeed any other vehicle on the road. This commercial aims to educate drivers on sharing the roads safely with cyclists, and motorists' responsibility to cyclists as vulnerable road users.


“Ultimately, we are asking motorists to be respectful of cyclists and mindful of how they use the road. We all share the road, and if we're considerate of each other, we'll see fewer needless accidents and deaths.”

Previous RSA videos include one reminding cyclists of their obligations under the Rules of the Road – Ireland’s equivalent of the Highway Code –another looking at cycling equipment, and ones looking at riding on the road and sharing space with motor vehicles. The videos all have the same introduction.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

5 comments

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cidermart [499 posts] 4 years ago
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It’s about time they reinforced that point over here and backed it up with a concerted effort of a TV campaign and harsher sentencing for people who do not abide by it.

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boardmanrider [98 posts] 4 years ago
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Clearly all of these messages are totally lost on Dublin Bus drivers. They are the worst I have ever come across.

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bambergbike [90 posts] 4 years ago
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The main protagonist in most of the videos seems to be dressed for spinning down the Connor Pass on a foggy night (lycra and hi-viz) rather than for ordinary pootling around town in unremarkable weather and traffic conditions during daylight hours. A bit more cycle chic wouldn't go amiss. The rucksack, for example, could be carried on the bike (in a basket on the back or the front) rather than by its wearer, who is possibly going be a sweaty mess when she arrives at work wearing a jacket and a rucksack which is in itself wearing another jacket. A messenger bag would be a better solution, or an Ortlieb office bag, or ... anything, really.

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enas [22 posts] 4 years ago
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Quite obviously, the main issue with this video is how scary the right-turning lady is when she smiles looking back at the driver and indicates in a very slow motion. Pretty scary stuff.

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djpalmer32 [88 posts] 4 years ago
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We could do with a campain like this in the UK