Giro d'Italia releases spectacular promo film for 2012 race (+ video)

Footage showcases 'the toughest race in the world's most beautiful place' as Giro uses social media to keep fans engaged

by Simon_MacMichael   October 25, 2011  

Giro d Italia jerseys and trophy copyright Simon MacMichael .jpg

If, like us, you’re suffering withdrawal symptoms following the end of the 2011 road racing season, a timely, three-minute fix to help ease your pains comes in the shape of a stunning promo video for the 2012 Giro d’Italia, which starts in Denmark in a little over six months’ time, and which features footage from this year's race.

Spectacular aerial shots and some thrilling race footage lend credence to the Giro’s claim of being “the toughest race in the world’s most beautiful place,” the short film completed by a voiceover reminiscent of the gravel-voiced tones used to tour Hollywood blockbusters.

The Giro, it has to be said, has been quicker to embrace social media than the other two Grand Tours – feedback from fans through its Facebook page and Twitter stream helped determine the design of next year’s maglia rosa, as well as the climbs to be used in the penultimate stage of the 2012 race – and we’d expect organisers to keep fans engaged through these channels and YouTube over the long winter months.

There's no reference in the video to the late Wouter Weylandt, but organisers RCS promised at the launch of the 2012 race earlier this month that the Belgian sprinter certainly won't be forgotten - the man who won Stage 3 of the 2010 race, and was killed in a descent on Stage 3 this year, will have the same stage dedicated to his memory next year, while his race number, 108, has been permanently withdrawn.

With a kinder itinerary in prospect next year and the man who dominated this year’s event, Alberto Contador, likely to be missing – whether that’s because of an enforced ban or due to his focusing on the Tour de France remains to be seen – it could end up being a very open race that isn’t decided until the final weekend.

That’s all in the future, but in the meantime, sit back and enjoy this little snippet of what’s in prospect in Il Bel Paese next May…

7 user comments

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Blimey, that's a bit dramatic. It's only a little bike ride around Italy after all...

gazpacho's picture

posted by gazpacho [80 posts]
25th October 2011 - 14:54

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I have a semi!

Benjamin Hall's picture

posted by Benjamin Hall [64 posts]
25th October 2011 - 15:30

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I have a semi too- but its three stories high & has a garage... Smile Smile Smile

Cosmicned's picture

posted by Cosmicned [23 posts]
26th October 2011 - 8:51

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It's like one of those Go Pro adverts. I half expected to see a bunch of riders on bikes riding out the back of a C130 with parachutes over Victoria falls.

I'm far too tired to watch the 2012 Giro itself now. Big Grin

Silly me. You're probably right....

MercuryOne's picture

posted by MercuryOne [1055 posts]
26th October 2011 - 11:17

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that made me all wet

posted by Lantern rouge [19 posts]
27th October 2011 - 17:50

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Cool
Superb,

All we need now is for the cold, wet winter to be over !

La Brisa Fresca's picture

posted by La Brisa Fresca [44 posts]
28th October 2011 - 10:17

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Even the music is from the Italian Job (yes the crappy remake)

Shut up legs

slow-cyclo's picture

posted by slow-cyclo [74 posts]
5th November 2011 - 10:35

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