Advert is part of 'Fair Play' campaign backed by Spain's sports ministry and anti-doping agency...

Carlos Sastre, winner of the 2008 Tour de France, has lent his backing to an anti-doping campaign in Spain, filming a TV advert for the ‘Juego Limpio’ (‘Fair Play’) campaign that will be shown on the TVE channel throughout 2011.

The advert is an initiative of the Spanish sports ministry, the Consejo Superior de Deportes, and the Agencia Antidopaje Española, and besides the cyclist, who has signed to Geox-TMC for 2011, features nine other leading sporting figures, according to Sastre's website.

Those include the world's number one ranked tennis player, Rafael Nadal, World Cup winning manager Vicente del Bosque and footballer Andrés Iniesta and distance runner Chema Martinez.

Spanish efforts to combat doping have come under the spotlight in recent weeks with the news that Alberto Contador failed a doping test during the Tour de France, with the UCI announcing the same day that story broke that Xacobeo-Galicia riders Ezequiel Mosquera and David Garcia had also tested positive for the banned substance hydroxyethyl starch during this year’s Vuelta.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.