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Wagamama advertising bike removed after backlashWagamama advertising bike (by TheAnimus on Reddit)

Wagamama advertising bike removed after backlash

Cyclists complained the bike, parked near Mansion House tube station in London, was taking up valuable street space...but what became of it?
by Laura Laker
Mon, Jun 06, 2016 16:36
4

A Wagamama advertising bike has been removed from a London bike rack following a social media backlash.

The bike, which was painted green and bore a sign advertising the nearest branch of the noodle chain, angered cyclists for taking up limited bike parking spaces, and for potentially breaching advertising rules.

Wagamama confirmed to road.cc last week that the bike was removed from a bike rack near Mansion House underground station.

Wagamama advertising bike draws cyclists' ire

However, it gave no details on who removed the bike. Cyclists on Reddit post “how to advertise like a complete c***womble” called for it to be removed by the council, while others suggested reporting it to website fixmystreet.com, which gathers information about issues on UK streets and passes them on to the relevant authority.

“Report it to the council as an abandoned bike or illegal advertisement. Council gets money from advertising so should take it seriously,” one Reddit user said.

Others suggested removing the Wagamama sign from the bike rack, near Mansion House tube station, and photographing it at different restaurants around London.

Have you seen it? Send us a photo if so.

Wagamama
Bike parking
advertising
Laura Laker

Laura Laker is a freelance journalist with more than a decade’s experience covering cycling, walking and wheeling (and other means of transport). Beginning her career with road.cc, Laura has also written for national and specialist titles of all stripes. One part of the popular Streets Ahead podcast, she sometimes appears as a talking head on TV and radio, and in real life at conferences and festivals. She is also the author of Potholes and Pavements: a Bumpy Ride on Britain’s National Cycle Network.

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4 comments

Avatar
LegalFun | 8 years ago
0 likes

The question for me, is are they trying to advertise specifically to cyclists, or are they just using it instead of a typical a-board?

Avatar
Dnnnnnn | 8 years ago
0 likes

Quote:

a social media backlash

Really? I do hope not. There are better uses for time wasted.

Avatar
Metaphor | 8 years ago
1 like

Why isn't this breaking news on the BBC?

Avatar
Dnnnnnn replied to Metaphor | 8 years ago
0 likes

Ramuz wrote:

Why isn't this breaking news on the BBC?

It's because of their left-wing bias.

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