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Are you a ‘cyclist’ or a ‘person who cycles’? How language helped Seattle overcome its ‘bikelash’

Step one – stop fighting a ‘war on cars’

Drivers and cyclists – we all know it’s not an ‘us and them’ situation; that cyclists more often than not also drive a car. However, does the language we use get that message across? People for Bikes, a US cycle advocacy group, reports how a group of Seattle cycle campaigners has experienced great success and overcome the city’s ‘bikelash’ through being very careful in its choice of words.

"When you start thinking of somebody as a 'driver' or somebody as a 'cyclist' or somebody as a 'pedestrian' – which is actually my least favourite – it's easy to think of someone as part of a tribe," says Tom Fucoloro, publisher of Seattle Bike Blog. "Just because you're riding a bike doesn't mean you're in epic opposition to everyone who's driving a car."

A non-profit group called Seattle Neighborhood Greenways (SNG) are cycling advocates who make a point of branding themselves neighbourhood advocates. Key to their approach is their inclusive language which puts the emphasis on people, not tribes. They’ve even produced a cheat sheet listing alternatives to a lot of common terms. For example, ‘drivers’ become ‘people driving,’ while ‘cyclists’ become ‘people cycling’. A small difference perhaps, but SNG believes a crucial one.

Since the group was founded in 2011, Seattle has positively embraced cycling. The city has lined up one of the most ambitious protected bike lane building schedules in the country, while a public bike sharing system launched last autumn. Before then, things weren’t so positive and while the group can certainly claim to have influenced things, it seems that three words that were beyond their control may have played a part.

For a number of years, ‘war on cars’ was a popular phrase in Seattle and rather than discussing how cycling infrastructure could be improved, the city instead found itself arguing about whether driving should be made worse.

“Where is the advocate for increased bike and pedestrian safety who has not been branded an anti-car ‘militant’?” asked Seattle newspaper, The Stranger, summing up the issue. It was partly as a result of this that the SNG philosophy was borne.

Other organisations have taken note. Fucoloro says that the local Cascade Bicycle Club once had a tendency to describe anything that improved cycling as a "bicycle project," unintentionally implying that if you weren't a bike commuter, you wouldn't benefit.

"That didn't work as well as ‘People are getting harmed on this street for no reason’,” he says. “That's a much better story.”

In Seattle at least, cyclists are people too.

Alex has written for more cricket publications than the rest of the road.cc team combined. Despite the apparent evidence of this picture, he doesn't especially like cake.

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15 comments

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ronin | 9 years ago
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How about just changing every 'cyclist' to 'driver who left his car and took his bike instead to help ease congestion'...

So:

Cyclist jumps red light

to:

Driver who left his car at home and took his bike instead to ease congestion jumps red light.

Already you feel less rage and are filled with nothing but sympathy.

What we really need is some kinda rogue Al Qaida/ISIS EMP strike rendering most cars dead...even Di2 (I'm willing to sacrifice), then cyclists will become heroes over night  4

Oh how I wish for roads without cars.

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ttekkv | 9 years ago
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I particularly like the "Person driving a car hit the..."

I find it particularly annoying when our local paper always talks about "cyclists" in collisions, but "cars." As if the people driving them had nothing to do with it. I've called them out on it on Twitter every time I see it but never get a response (which is odd, because I always do if I talk to them about anything else).

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gmac101 | 9 years ago
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I lived and worked in the Canadian province of Nova Scotia. As you can only drive for 3 months on a UK licence I had to sit a Nova Scotian driving test. I bought their equivalent of their highway code. It was called "sharing the road" as it's the first thing a new driver normally reads I thought that was a great way for drivers to start out. I have to say that Nova Scotian drivers are some of the best and politest I have ever encountered.

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bikebot | 9 years ago
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I think it's also interesting how often someone on this site suggests that someone isn't a cyclist after they've done something stupid or criminal, but just a "person on a bike".

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kitkat | 9 years ago
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"Vigilante cyclist" seems to be a popular phrase at the moment but I'm not sure how often you see a 'cyclist' breaking the law to take revenge on a perceived offender

Some journalistic rigour around that phrase would be nice

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a_pilau | 9 years ago
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You know what really helps? Not wearing sunglasses! If they can see your eyes, they can see the person. Seems to work for me.  1

As an aside, I regularly pass a guy on my evening commute wearing shades in the dark ????  17  40

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musicalmarc | 9 years ago
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so will Road.cc be following their lead?

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Glen C replied to musicalmarc | 9 years ago
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musicalmarc wrote:

so will Road.cc be following their lead?

That would be a great idea - and show some leadership in the interests of advocating for people who cycle. Any commitment or comment from Road.cc - what would be the downside?

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CapriciousZephyr | 9 years ago
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On that cheat sheet, I particularly like the switch of "active transportation" to "healthy transportation". I wonder how effective this would be in making such modes more appealing or better supported. I like it, but some people might be more strongly automatically inclined against something described as healthy than something described as active. I'm not sure I've ever said "active transportation", but if I find myself having a conversation in which it would be appropriate, I'll try to remember to say "healthy transportation" instead and see if it gets a reaction.

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Must be Mad | 9 years ago
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It does sound like an outbreak of common sense* - I'll put the pitchforks away  3

* I think ' common sense' should be re-branded also, as its just not common anymore. Perhaps 'Rare and endangered sense' might be better?

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nowasps | 9 years ago
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That cheat sheet, or a British version, should be permanently displayed somewhere in the site. Excellent.

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bikebot | 9 years ago
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I like this, careful use of language without being ludicrous. I've always tried to avoid language that presents the cyclist (sorry... people on bikes) as the outsider. I'll bear their guidance in mind in the future.

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edster99 | 9 years ago
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Consciously, deliberately and effectively avoiding adding to the 'us and them' scenario! Thumbs up ! Humanising the whole scenario, also thumbs up ! I really hope that some of that experience rubs off over here.

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Some Fella | 9 years ago
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I like this.
Local rags, whenever describing , for example, some scumbag who has mugged a little old lady and then fled on a bicycle always headline the story
"Cyclist Mugs Little Old Lady"

They dont say 'Pedestrian Mugs Little Old Lady' if the perp was on foot. Or bankrobbers who escape in a car dont become 'Drivers Rob Bank'

It really grinds my gears

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Quince | 9 years ago
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It's nice to start descriptions of people with the word 'people'. I think we can acknowledge most people are 'people' at least. 'People' is a great world. Full marks for 'people'.

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