You know when you see something you don’t really need but know it will make life that little bit better? That’s what Nukeproof is getting at with this fun new ad for its Digger. A bike that can do a bit of everything. Do you need it? Probably not, but it does look pretty awesome. 

The Digger is available in three spec levels for different budgets (and preferences). The bike in the video, ridden by Keith Robert, is the Digger Factory. As far as bike ads go, this is a pretty fun one.

Nukeproof Digger 2.jpg
Nukeproof Digger 2 (Image Credit: Nukeproof)

If you want to get your hands on a Nukeproof Digger, they are available now, starting at £1,800. 

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