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news
London Cycle Hire Scheme Bikes On Docking Station (copyright Simon MacMichael).jpgBarclays Cycle Hire Scheme wins European sponsorship award
The Barclays Cycle Hire Scheme in London has won a European award for the bank that sponsors it.
Barclays’ success at the European Sponsorship Awards, held in Amsterdam last week, came in the Business to Community category.
In their citation, judges from awards organisers the European Sponsorship Association said: “The simplicity and effectiveness of the Barclays Cycle Hire campaign made it the deserving winner.
“Its impact on the community was tremendous; it met a range of business objectives and was also credited for its longer term plans.”
It’s the 15th award that to have been won since July 2011 in the transport, marketing and sponsorship sectors by the Barclays Cycle Hire Scheme and Barclays Cycle Superhighways.
The latter initiative, however, has of course come under the spotlight in recent weeks following the deaths of two cyclists at the Bow Roundabout, where Cycle Superhighway 7 finishes.
As a result, Mayor Boris Johnson has ordered a review of all junctions on the flagship routes.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
Latest Comments
- wtjs 1 sec ago
I agree- we should lift the lid on these 'no go' shunned topics which have been swept under the carpet and inadequately aired!
- stonojnr 2 min 46 sec ago
Local MP demand taskforce setup to deal with traffic problems...somehow i doubt its going to focus on why motorists keep crashing into things, just...
- levestane 29 min 38 sec ago
Human beings complain about other mammals killing and damaging things; not sure what to call that...
- chrisonabike 49 min 18 sec ago
But but nobody ever fell over *before* on a night out?...
- brooksby 1 hour 47 min ago
And that's the thing. It's the motorists who are creating the danger, and yet they think it is everybody else's problem to solve.
- cyclisto 1 hour 53 min ago
Absolutely no brand snobber here, and if wasn't in love with my current old heavy bike, I would definitely like to have a Ti bike, so I have...
- mark1a 12 hours 57 min ago
Well... as it happens, I have the Bosch EasyPump. I bought it a year ago with some Christmas gift money. Its main use is on my van which doesn't...
- Simon E 15 hours 58 min ago
I do too. It's a 'real world' read fill of people doing real world riding instead of a glossy lightweight brochure for spenders and dreamers....
- FionaJJ 16 hours 43 min ago
Exactly. I won't lie, I did quite enjoy pointing out that the reason olive oil had got so much more expensive was because of the droughts in the...
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2 comments
That's more 'not as good as it could be for communities', not 'bad for communities', I'd say. Certainly the scaled down network that focuses on routes into the city is a missed opportunity in terms of more localised cycling uptake. but 'bad for communities'? worse than not having it?
Not everyone agrees on the community benefits of the Barclays hire scheme:
http://thisbigcity.net/london-bicycle-network-good-commuters-bad-communi...
Its also worth reading the other articles on urban bicycle networks on this site.