Welcome to Wednesday’s live blog, with Jack Sexty, Simon MacMichael and the rest of the team…
- News

Survey says commuters who switch to cycling save over a Grand a year; Team car almost takes out Vuelta rider – but he wins stage; Indoor cycling brand Peloton reveals $196m loss ahead of IPO; future Vuelta start in Morocco? + much more on the live blog
SUMMARY

Vuelta stage 5: hills
Etapa 5 | Stage 5
L’Eliana
Observatorio Astrofísico de Javalambre
12:45 CET > 17:23 CET
170,7 kmManzanera
1x1x1x Cat.+ info https://t.co/l291g0fMGw#LaVuelta19 x @relivecc pic.twitter.com/P3moc2OI2p
— La Vuelta (@lavuelta) August 28, 2019
Not one for the sprinters today as the peloton take on category 1, 2 and 3 climbs on the 170km route.
Specialized team up with 3D carbon experts (called Carbon) to launch new S-Works Power saddle
Described as a ‘next-gen’ saddle crafted with a 3D-printed carbon lattice, developed by a company handily named Carbon, the design and build is supposed to absorb impact and improve rider stability, therefore reducing the chance of injury. We’ve no news on when this will be available, prices etc just yet, but we’ll be hassling Specialized for more info in due course…
Peloton files for an initial public offering... and reveals they lost $196 million in a year


You may have seen the adverts during every commercial break on ITV4’s Tour de France coverage last month; you may have even heard about their failed lawsuit against Youtuber Shane Miller for daring to call a video ‘The Peloton Podcast’, or the current one against them for using unlicensed music… but the latest from the fitness industry’s most heavily marketed spinbike is that all that attention has resulted in a rather substantial haemorrhaging of cash, with Peloton reporting losses of $196 million in the year to 30th June according to the FT.
Like many buzzy startups Peloton relied heavily on huge swathes of private investment to scale up, and despite the losses accelerating they did report that turnover double to around $915 million last year.
In his initial pitch to file the company for an IPO, Peloton’s CEO and co-founder John Foley insisted that Peloton “sells happiness” and is “so much more” than a piece of fitness equipment: “It is no secret that exercise makes us feel good. It’s simple science: exercising creates endorphins and endorphins make us happy.”
They’re looking to raise another $500 million in the IPO, and warned in its filing that they may not turn a profit or ever maintain profitability in the future. Do you think happiness is a two grand spin bike and £40 a month subscription, or are Peloton’s financial woes a good indication they’re heading for the scrapheap? Let us know what you think in the comments of course…
2 million bikes stolen in the US last year


Maybe bike theft isn’t quite so prevalent in Blighty after all, as a project by bike recovery service 529 garage concluded that over 2 million were stolen in the US last year – equivalent to a bike theft every 30 seconds.
While we can’t find a study of this scope and detail from the UK, Bike Register estimate that around 376,000 are stolen each year, and Cycling Industry News note that bike theft is estimated to make up about 2% of all reported crime.
Easy mistake to make ...
Broadcaster Sian Welby has been left a little red-faced after trying to high-five a cyclist in London yesterday …
It’s a hot sunny day in London. People are happy, smiling, making polite conversation…which is why I totally misjudged the situation. I was jogging and thought a passing cyclist was going for a high-five. Turns out he was just indicating to turn left. Kill me.
— Siân Welby (@Sianwelby) August 27, 2019
Mark Cavendish back on the boards at Six Day London
BREAKING: The one, the only @MarkCavendish is coming to #SixDayLondon!
The Manx Missile, multiple world champ, is back at the Lee Valley Velodrome to thrill a home crowd once more
STORYhttps://t.co/4nRU5JO5MO pic.twitter.com/OFSwpWk6FD
— Six Day (@sixdaycycling) August 28, 2019
PC Steve Hudson, pioneer of West Midlands Police Close Pass Initiative, reportedly battling cancer
This is PC Steve Hudson of @WMPolice in 2016 pioneering policing of close passing of cyclists.
He is now battling cancer. He & many others need stem cell donors to aid them in their fight. If you feel that you can help, please register via this link https://t.co/GoYzcOrlyq +RT pic.twitter.com/d6ccjutynI
— CHAIRRDRF (@CHAIRRDRF) August 27, 2019
PC Hudson, who along with fellow officer PC Dave Hodson has been officially recognised for his efforts to improve road safety by the Road Danger Reduction Forum and Cycling UK, is sadly battling cancer. In the tweet above Dr Robert Davis highlights the importance of stem cell donation to help cancer patients find a match; if you want to register to donate click the link here.
When the medical profession and cycling collide
I was called into a trauma tonight to… remove a cyclist’s shoes. No one on the trauma team had encountered a BOA system before and they knew who to call. I deftly removed those shoes like the boss queen nurse cyclist of the galaxy my peeps know me to be.
— E Bouchard-Hall (@ebouchardhall) August 27, 2019
This emergency nurse was called into action based on her knowledge of the BOA dial system… the cyclist involved is apparently alive and well!
The man and his dog riding around and grabbing headlines in Halifax
Meet Frankie the beagle and his owner Garry Mullins.
This cycling duo can be seen around the streets of Halifax!
Fearless and active, they’re causing quite the social media uproar.
I mean, how could they not? pic.twitter.com/EGrkm1k88A
— Alexa MacLean (@AlexaMacLean902) August 27, 2019
Lining himself up for a mega eyewear deal a la Peter Sagan is Frankie the beagle, who can often be seen on the back of his owner Gary Mullins as he cycles around the West Yorkshire town…
More Peloton number-crunching
Congratulations, Peloton fans. You are now a non-GAAP financial metric.
Please make an acronym from “Average Monthly Workouts Per Connected Fitness Subscriber.” pic.twitter.com/GEti13nC7K
— Shira Ovide (@ShiraOvide) August 27, 2019
Scroll back for the initial news that the spinbike startup lost $196 million last year despite recording a $915 million turnover…
Ouchee
This guy is having a hell of a days ride. https://t.co/MOOyGATXmz
— Cab Davidson #FBPE (@gnomeicide) August 27, 2019
Video: Team car almost takes out own rider at Vuelta - though he went on to win the stage
Burgos-BH had two riders in today’s three-man break at the Vuelta – mountains classification leader Angel Madrazo and Jetse Bol, riding alongside Jose Herrada of Cofidis.
We’re not sure whether it was having two riders to keep tabs on that led to the driver of the team car becoming distracted – but here’s the moment he rear-ended Madrazo, who had to veer sharpky to the right, both he and Herrada pulling off terrific saves to stayy upright.
It would have been all smiles on the team bus afterwards though – Madrazo won the stage, while Bol finished second for a memorable 1-2 for the UCI Professional Continental team.
Must be something with teams from northern Spain, what Eusksdi can do, Burgos try and follow #LaVuelta19 pic.twitter.com/pLlhIT3nw4
— John Maguire (@velo_bristol) August 28, 2019
Commuting by bike saves £1,400 a year on average finds new poll
A survey from Argos has found that travelling to work by bike could save the average commuter almost £1,400 a year.
That’s based on 2,000 respondents to a survey commissioned by the retailer saying that they spend on average £28 a week commuting by car or public transport, reports The Mirror.
Of course, if you don’t own a bike there are some upfront expenses – buying a bicycle plus accessories such as a decent lock, lights and perhaps panniers and rainwear, though all of that can be got at a saving through the Cycle to Work scheme.


A spokesman for Argos said: “With train fares newly announced to increase again in January, many workers are really feeling the financial pinch of their daily commute.
“We’re all familiar with that rage-inducing feeling of being jam-packed on a hot train or stuck in bumper-to-bumper traffic, so it’s no wonder that so many are looking at cycling to help them save money, while also staying fit and de-stressed.
“Our data shows that sales of adult bikes have risen almost 70 per cent in the last three years, while folding bikes are proving even more popular and have doubled in the same time.
“If you’re new to cycling then a folding bike is the perfect introduction to the world of cycle lanes and helmets as you can easily mix your ride with a stint on public transport.”
Morocco start for La Vuelta
To date, the only Grand Tour to have started outside Europe was last year’s Giro d’Italia … but according to Spanish press reports (covered in English here) Morocco is hoping to bring the Vuelta to North Africa for the first time. Discussions are at a preliminary stage only. but organisers of the Spanish race seem keen.
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Latest Comments
Apologies JOHN5880.
At least the good folk of Clevedon can see that £ 425 k to reverse some painting and chuck away a few bollards was, relatively speaking, a bargain. https://www.bbc.co.uk/news/articles/cp9rv0nxv54o
Concerns over street trees are often overblown. Many older trees are not species that would now be planted as street trees, which also points to the fact that many large trees are actually at or near the end of their reasonable life. Trees are important. Street trees can perform multiple roles (though those roles are not often maximised). However, not all trees perform well as street trees. Street trees should serve the use of the street. If they don't, they should be replaced appropriately.
Presumably, CycloWatt must know this—and have a plan to avoid or address these issues?
£1.7 m for construction plus £2.7 for removal plus compensations for injured people, local taxpayers might not be so keen on supporting cycling infrastructure. after this fiasco.
Shame, I was hoping to steal a mattress from The Sleep Centre and get away with it rapidly on my bike.
Brim Brothers ran into problems with the stability of the interface between cleat and shoe. The interface is never perfect, particularly across the many kinds of shoe out there, and there is always a smidgen of flex there, more than there is in a steel spindle of a pedal, more than there is an al or carbon crank - which adds noise to the power signal. Brim Brothers also ran into longevity issues. The cleat is a high-wear area, and the shoe is also subject to lots of abrasion. Fairly hostile to delicate electronics. This PM is going to face major issues with wear on the cleat. It's also going to really struggle to solve that huge stack height issue. The Brim Brothers PM had the electronics on a separate pod, clipped to the top of the shoe, with a ribbon cable encased in a steel-wire reinforced, rubberised resin running down to the force plate. So the electronics were fairly safe, and the force plate added very little to the stack height. However, the connection from the electronics pod down the side of the shoe to the force plate was subject to being worn through and damaged with use. Brim Brothers never really solved that - had it made it to mass production, they would have had to cost-in semi-regular replacing of plate+pods, as riders wore down connectors (particularly on their foot down side).
It's surely long overdue that whilst civil fines should remain in place for minor offences such as overstaying paid-for time in a parking space or parking in a permit only area without a permit, parking that puts other people in danger, e.g. parking on blind bends or, as here, parking in such a way that pedestrians/cyclists are forced to leave their protected space and move into the roadway, should be criminalised and incur points as well as fines. Plenty of people can afford a £50 fine and I've known quite a few who just regard it as an occasional hazard of being able to park where you like; when a few such offences could put their licence at risk they would start to think a bit harder about it.
Sounds like we're both right - the organisation is indeed still proscribed, and the protests were silent and peaceful. Yes, there are people protesting and expressing sympathy with Hamas or shouting antisemitic slogans - but as I understand it the recent ones were not. As for critical mass being proscribed ... I would hope that's paranoia. Except that in the case of the JSO / XR folks there seemed to be a quick mutual escalation between them and government/ police when their actions were seen to be effective (causing a fuss). I still doubt this would happen in the case of cycle protests / gatherings, mostly because they aren't frequent or aiming to be as noisy. So most politicians don't see enough mileage in making it an "issue". But note there are already some who might. Such types may be increasingly gathered in Reform as some of the Conservatives migrate there.
Considering the fuss over £2 parking fees here https://www.bbc.co.uk/news/articles/c204p0pprvxo a £50 fine might be enough to make them vote for reform!























28 thoughts on “Survey says commuters who switch to cycling save over a Grand a year; Team car almost takes out Vuelta rider – but he wins stage; Indoor cycling brand Peloton reveals $196m loss ahead of IPO; future Vuelta start in Morocco? + much more on the live blog”
Regarding the Peloton thing,
Regarding the Peloton thing, it seems to be the way things are done of late. A business turns over a lot, but makes no profit, or actually makes a loss, but people still throw money at it. Look at Uber, and Amazon / numerous professional football clubs for other examples. Turnover for vanity, profits for sanity, not anymore it would seem. It seems that it’s being used as a ‘loss leader’ . By whom, and for what, is a mystery.
Judge dreadful wrote:
Data. It’s always about the data. They’re going to get loads of user data from their widget and that data will be amazingly dataful and they’ll sell it to people who like data who will data the data into data so they can data data the data and then they’ll have the data they need.
vonhelmet wrote:
Have you got any evidence to show that? or data?
burtthebike wrote:
Definitely needs a graph to illustrate the point 😉
Tried Peloton a couple of
Tried Peloton a couple of times in a hotel gym. It tries to recreate that spin class experience, with a perpetually cheerful gym bunny and his baseball cap as the visuals. A ticker on the side shows how well you are doing compared to Brad from Oregon . Fortunately the big screen can be set to data only, and it tips down so I could rest my phone on it and watch Sufferfest instead.
There doesn’t appear to be any feedback loop from app to trainer. You just twiddle the red knob to change resistance.
So repetitive visuals, basic hardware functionality, no integration of hardware to other platforms (you can export your data, but not use other apps directly), more expensive than anything else? I don’t think marketing is going to keep that alive.
Really fail to see how the
Really fail to see how the Peloton system has any attraction at all, except to a very small market of people with a lot of money to waste. Spending a stack of money to workout while staring at a person who tells you how well you’re doing. Am I missing something? The novelty must last all of about half an hour! Zwift must be laughing themselves silly.
ridiculouscyclist wrote:
I found myself down by Spitalfields market, in London, a week or so ago. On my way back towards Liverpool Street station, I passed a ‘Peloton showroom’. It is very slickly marketed, and the ‘showroom’ is very polished looking. I can see why people could be tempted to part with their hard earned, initially anyway.
I have a friend who jumped on
I have a friend who jumped on the Peloton bike bandwagon at the start of this year, she’s turned ‘fit’ almost exclusively it seems from it and raves about it. She does aerobic classes (off the bike) with it, arm weights while on it and cooldowns and warm ups, I believe she’s spinning six days a week. It’s a proper ‘gym bunny’ thing, weights while you spin, hovering off the saddle malarkey.. Not my cup of tea but I can totally see the benefits she’s had from it. I’d love to have one for MrsD but unfortunately, I’ve not got a penthouse or glass-fronted beach house to put one in #sadface
peted76 wrote:
I was assuming the beautiful residence in the idyllic location with beautiful weather came with the Peleton membership. Made it seem quite tempting. If that’s not the case I’ll pass.
If you ever wanted proof that
If you ever wanted proof that ‘the markets find the most efficient solutions’ is a load of bollocks then you can’t really make a better example than peloton.
Quick pro rata of population
Quick pro rata of population shows the UK cycle theft total per person is within about 10% of the US number…of course if you really want to work the stats then the rate of theft must be higher in the US which would suggest that UK thieves are less productive and are failing to be competitive by international standards maybe change the headline to “UK reduces policing to allow productivity improvements in cycling’s boom sector”?
As has been mentioned seems
As has been mentioned seems the current secret to big business is finding a rich parent backer as such then appearing out of nowhere as if you’re an established, built from the ground up outfit. Then a few years down the line everyone finds out it’s all bollocks and there’s no profit to be had and only a load of execs ever made decent money from it.
Look at Tesla. Can’t even make enough cars to even make a profit even if people wanted them.
Peleton has always stunk the place up though, the pricings were stupid and seemed only to appeal to people in studio apartments with massive glass windows. Seriously, what does it do that a direct drive turbo does miles better? Maybe you can throw yourself about on it more vigorously and not break your carbon frame?
Peloton doesn’t currently do
Peloton doesn’t currently do anything you couldn’t do in the 80s with an exercise bike and a VHS video. The only thing that has improved is the branding.
Remember that the current product might not be what the valuation is based on. Netflix was once a seemingly stupidly-valued mail order DVD rental company. Uber’s current valuation is based on their intent to replace drivers with computers. Friends of mine thought I was mad for buying shares in Revolut a few years ago (“who wants to trust an app with their money?”), but the valuation has quintupled since then</humblebrag>. Peloton might well have something in their business plan that will revolutionise some sector of the home fitness or gym markets. Disclosure: I won’t be investing.
srchar wrote:
I got a Revolut card a few weeks ago. Haven’t used it. But the packaging was terrific.
nick h. wrote:
Glad to hear it! It’s not really for those of us in developed economies with established financial institutions and entrenched thinking that “traditional bank == safe, challenger/online bank == risky”, nice though it is to change money at interbank rates and spend in multiple countries with one card. The “killer app” for Revolut is providing banking services in countries with poor financial infrastructure – that’s where the growth will be and that’s what the valuation is based on. There’s some stiff competition though…
Incidentally, I walk past the Spitalfields branch of Peloton almost every day. It is rare to see a customer in there.
Amusing twitter peleton mene
Amusing twitter peleton meme thing.
https://twitter.com/clueheywood/status/1089699762331217920?lang=en
I know I’d use a static
I know I’d use a static trainer and Zwift but at present we have an old exercise bike from a charity shop, probably cost us £15. I can get on that and have the missus come in from time to time and tell me to shift my ass. The Peleton advert makes me feel slightly sick, can’t put my finger on why.
theloststarfighter wrote:
Could be because the trainer bloke looks a bit “date rapey” according to Mrs Srchar.
Can’t understand why anyone
Can’t understand why anyone would prefer to cycle looking at a screen over cycling outside looking at the real world. Far more interesting outside.
alchemilla wrote:
That’s because you’re assuming the choice is between riding inside or riding outside, when it might be riding inside or not riding at all e.g. you can’t commute and it’s 8pm by the time the kids have gone to bed.
For me it’s also about effective use of time. I like racing and in a week I can make a lot more gains in 7 hours mostly riding indoors than trying to do the same outdoors.
alchemilla wrote:
Sustrans advertising agency came up with the perfect illustration of that:
“Why ride a bike that’s chained to the floor?”
I want to know whether the
I want to know whether the trauma nurse thinks the BOA dials “definitely saved the cyclist’s life”.
quiff wrote:
Not sure about the BOAs themselves, but the nurse certainly did! Dr’s would have cut them off and the cyclists’ significant other would have certainly murdered them for the needless waste of expensive shoes had she not stepped in to release the dials.
I read an interview with a
I read an interview with a Peloton boss in the press recently. She said “Excellence is the most important habit you can curate in life.” So the company is clearly out of ideas.
nick h. wrote:
Classic vaccuous corporate wank. So much self-aggrandizing empty verbiage and borderline-illiteracy crammed into once sentence!
We have ‘excellence’ as a generic ‘quality’ that apparently exists independent of any given activity or set of values, ‘excellence’ as a ‘habit’ that you can somehow generically cultivate across all domains, and finally ‘habits’ as things one can deliberately add to a collection and then formally exhibit.
And none of it has anything to do with an overpriced exercise-bike with an inflated marketting budget.
(I wonder if she got confused with ‘cultivate’ there? You can cultivate habits, people don’t generally ‘curate’ them).
FluffyKittenofTindalos wrote:
Yeah, I suppose it depends on how many habits you have and whether you want to display them.
FluffyKittenofTindalos wrote:
I once knew a monk who had quite a collection, which he was fond of cataloguing, or curating if you like.
What a fatuous survey by
What a fatuous survey by Argos, designed to produce the headlines they wanted. Sure, they could equally well save all that money if they walked to work instead. There is a reason why they don’t walk the 30+ miles per day to make that saving, and I suspect for most a bike would not change that either.
(and the poor saps are toiling 50 weeks per year, according to the arithmetic).