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@Jakrayan God knows. On the country roads here (Kent) people are usually good at not close passing me but the consistently overtake me on blind corners etc. Oncoming cars on very narrow roads its 50:50 as to whether they will slow down at all despite passing me within 50cm. Once I get back into civilisation its a different story. Bad driving becomes the norm.

You could bé right. I live in a French Pyrenean départment with plenty of narrow, tight roads. About 80% of drivers either pull over to thé max or wait for a better space to overtake. Mind you, there's always thé odd one looking at their phone...

For a while I've thought this was an unfortunate brand name. Several times I've seen cyclists riding towards me wearing Le Col jerseys with their right arm covering the L so it looks like they are advertising e.Coli.

A driver in a BMW not looking properly at a junction? Who'd have thunk it?

@bennysnnock Which is why training for a driver's licence should include cycle training, of course.

As someone who previously worked in the custom cycle clothing industry, I have to admit this news did make me smile. I'm sure the brand will rise like a phoenix from the flames, but just the idea that they've gone pop has lifted my mood. Fair play to Yanto though, I'm sure the brand has set him up, one way or another, for life; he had a vision and he delivered on it. But, having been at the wrong end of a strategy that involved outspending the rest of the industry (on advertising) and out-discounting on retail kit, it's nice to know that their 'be the last man standing' strategy has - at least for now - failed. One trick (let's be fair and call it a strategy) that really frustrated me back in the day, was the way in which they used to give university cycle teams free kit. All very upstanding you say, however their motivation was more; 1. get people in your kit young and (hopefully) keep them for life - fair enough - but more acutely 2. remove decent revenue streams from your competitors. Uni teams were great because every year there was a new influx of members needing kit - so LeCol just took the market, not to make any money, just to kill it for the rest of us.

@Rendel Harris Absolutely. I was just making the point that Surrey has a lot of 'couldn't care less if I hit you' drivers whose attitude is get out of my way and if you don't that's your fault.

Their socks were all right.

@mctrials23 All those play out in Surrey pretty much every ride.

@Smoggysteve: Just buy the red version. It's faster—everyone knows that!