We report on a great many important developments in the world of e-bikes, but sometimes we’re drawn in by little more than a name. (See also the Paperboy.) Thor is a new Bafang-powered e-bike from Surrey-based E Movement that is currently looking for backers on Indiegogo.

Thor is billed as “the only affordable high tech e-bike” in its crowdfunding blurb.

Thor bottle cage.JPG
Thor bottle cage (Image Credit: E Movement)
Thor bottle cage.JPG, by E Movement

It’s got a Bafang rear hub motor, a 374Wh battery, Rapid Suspension Technology’s hydraulic suspension and Logan hydraulic brakes.

Thor motor.JPG
Thor motor (Image Credit: E Movement)
Thor motor.JPG, by E Movement

You also get 8-speed SRAM gears and a Bafang smart display.

Thor display.JPG
Thor display (Image Credit: E Movement)
Thor display.JPG, by E Movement

It’s available for £1,100 via the Indiegogo, which is unarguably cheap – albeit there are only a handful of bikes available at that price and the standard retail price is £2,400.

There’s also an off-road version with a 350W Bafang motor (Thor Ultra) which is available for £2,600.

E Movement says it will have 250 Thor e-bikes ready to be shipped at the end of the crowdfunder in May.