Like this site? Help us to make it better.

Naked Bikes Pure Bike Shampoo



Very good regular bike wash devoid of additives that is designed to be kind to your bike's finish

At every product is thoroughly tested for as long as it takes to get a proper insight into how well it works. Our reviewers are experienced cyclists that we trust to be objective. While we strive to ensure that opinions expressed are backed up by facts, reviews are by their nature an informed opinion, not a definitive verdict. We don't intentionally try to break anything (except locks) but we do try to look for weak points in any design. The overall score is not just an average of the other scores: it reflects both a product's function and value – with value determined by how a product compares with items of similar spec, quality, and price.

What the scores mean

Good scores are more common than bad, because fortunately good products are more common than bad.

  • Exceptional
  • Excellent
  • Very Good
  • Good
  • Quite good
  • Average
  • Not so good
  • Poor
  • Bad
  • Appalling

Naked Bikes Pure Bike Shampoo is a special formula of, apparently, 'finest grade oils', designed to protect your frame's wax coating while giving it a good clean. When it comes to massive hose-downs, it's not quite as aggressive as some cleaners, but it's perfect for riders who like to give their bike a regular sprucing.

  • Pros: Decent cleaning performance; claimed to help maintain frame finish long-term
  • Cons: Better for regular washes than big cleans; smell won't appeal to all

Naked Bikes has some specific claims for its Pure Bike Shampoo, such as its 'specific blend of the finest grade oils clean without shortening the lifespan of your wax coating'. By eliminating thickeners, salts, bulking agents, gloss enhancers and wax, Naked Bikes says its Pure Bike Shampoo is only full of 'good stuff', which will clean your bike without harming it. It's not just purified water and good intentions, though, as the warning not to get it in your eyes and/or mouth highlights.

> Find your nearest dealer here

Application is straightforward. Spray down the bike first, add 15-25ml of shampoo to a 20-litre bucket of warm water, then use a sponge or mitt to clean. Rinse the sponge or mitt in fresh water in between passes, don't over scrub, and give the bike a thorough rinsing afterwards. Then dry as normal.


The first thing to note is that, in its undiluted form, Pure Bike Shampoo is proper gloopy and thick – you won't be using a full bottle of this in a hurry. And despite all the guff in the blurb and instructions about it being devoid of unnecessary additives, it actually smells quite fragrant. Perhaps a little too much like a mini-cab air freshener, but certainly not the all-organic concoction I was expecting. It makes up a good lather, which was quite a surprise, too.

Pure Bike Shampoo - foam in bucket

When it comes to removing dirt from your bike, Pure Bike Shampoo is decently effective. When diluted to the recommended levels, it takes a few passes to remove super stubborn muck, but that's to be expected. If anything, it seems to have about the same impact as typical spray-on washes, although with the added advantage of the dirt being agitated by the sponge or mitt as you apply it.

Pure Bike Shampoo - washing bike

Obviously, at this stage we can't comment on the claims that it'll extend the lifespan of your bike's finish, but all the signs are good and this is probably one of the best options for anybody who wants a decent cleaner for once-a-week washes.

Value and conclusion

With so many cleaners coming ready-diluted in spray bottles, Naked Bikes Pure Bike Shampoo looks like very good value. While you might get only 10 or a dozen washes out of a spray, this bottle of concentrate will last at least 20 washes, even using it at its most concentrated. Of similar products we've tested, Crankalicious Mud Honey we felt was good value and comes in only £3 cheaper, so Pure Bike is still pretty good.

In summary, then, Naked Bikes Pure Bikes Shampoo is a good cleaner that is more suited to regular washes and spruce-ups than almighty crud-encaked challenges. If its long-term benefits are as Naked Bikes claims, it's an effective – and relatively cheap – way to keep your pride and joy looking better for longer.


Very good regular bike wash devoid of additives that is designed to be kind to your bike's finish test report

Make and model: Naked Bikes Pure Bike Shampoo

Size tested: 500ml

Tell us what the product is for and who it's aimed at. What do the manufacturers say about it? How does that compare to your own feelings about it?

Naked Bikes Pure Bike Shampoo is a concentrated bike cleaner designed to be gentle to your bike's finish.

Naked Bikes says: "Pure Bike Shampoo is a specific blend of the finest grade oils to clean without shortening the lifespan of your wax coating. You don't get optimal performance from bad ingredients which is why you won't find any thickeners, salts or bulking agents in our bike shampoo. Gloss enhancers and wax were given the elbow too. Why? Because we only use the good stuff to ensure your bike looks and performs at its best. The gentle formula delivers a powerful punch to easily removes dirt, dust and grime from your bike without causing damage, so you spend less time cleaning and more time cycling."

Tell us some more about the technical aspects of the product?

Naked Bikes lists these details:

500ml / 17 fl oz bottle

Wax safe

pH7 Formula

No salts or thickeners

Highly concentrated

Rate the product for quality of construction:
Rate the product for performance:

Very good at giving your bike a decent cleaning.

Rate the product for value:

Crankalicious Mud Honey is a similar undiluted product which is £3 cheaper. You do get at least 20 washes at its most concentrated in each bottle, which helps.

Tell us how the product performed overall when used for its designed purpose

Cleaned my bikes very well, although it needed a few passes on stubborn muck.

Tell us what you particularly liked about the product

Potential for long-term benefits.

Tell us what you particularly disliked about the product

The fragrance didn't appeal.

Did you enjoy using the product? Yes

Would you consider buying the product? Yes

Would you recommend the product to a friend? Yes

Use this box to explain your overall score

It might not be quite as aggressive at removing dirt as some alternatives, but works well and pretty good value.

Overall rating: 8/10

About the tester

Age: 39  Height: 6'0  Weight: 16 stone

I usually ride: Islabikes Beinn 29  My best bike is: 25-year-old Dawes Galaxy

I've been riding for: Over 20 years  I ride: Most days  I would class myself as: Experienced

I regularly do the following types of riding: commuting, touring, sportives, general fitness riding, mountain biking, leisure

Latest Comments