Sugoi's Lumberjack jersey will certainly make you stand out, and really acts as a conversation starter. Beyond that, it does what you need it to do but lacks some of the things we’ve come to expect from £70 cycling jerseys today.
To my mind it's a pretty ugly jersey, but it's obviously been designed to be noticed. It started several conversations on the club run and even when I was just riding solo, particularly the beer bottle sticking out of the back pocket (see below), and those faux buttons running down the length of the zipper. Whether you like being the centre of attention or not, if the jersey's prime use is to start conversations then it does it very effectively.
Leaving aside the fun elements, the jersey is made from a FinoTherm material, which is meant to provide warmth and help accelerate wicking. It wicks sweat away effectively, but feels more like summer jersey material (there is a short-sleeve version too, for £59.99, made of FinoTech). Using it on cold winter days, there's little windproofing and despite its fleece backing the FinoTherm 'insulation' felt pretty minimal, which meant I needed to have a windproof, thermal layer above or below in order to ride in anything under 10 degrees. If you do get too warm, though, it has a full-length zip to help with ventilation.
The fit is somewhere between racing and relaxed, not being overly tight in any particular area, and it feels equally comfortable whether you're sat up or hunched over the drops.
It has three pockets on the rear of the jersey, big enough to fit everything in for a decent ride. The material used is stretchy enough that it can incorporate loads of kit, so useful for this time of year for windproofs, gilets, arm warmers and so on. It doesn't have a zippable valuables pocket, though. And it's also important that the pockets are full, as I found the jersey would ride up if not – there's no silicone gripper on the hem.
The jersey comes with an RRP of £69.99, which is steep for one that lacks some of the key elements I would want from a winter jersey, such as better insulation and an element of windproofing, along with silicone gripper and a valuables pocket that I would expect of any £70 jersey.
Yes it's a fun design, and if you are looking for jersey that's a bit different and makes you stand out then it certainly does that job, but for my money I would want some more thought put into the other elements that make a good long-sleeve jersey.
A fun jersey, but for the money it really needs to include some more technical elements
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road.cc test report
Make and model: Sugoi Lumberjack Longsleeve Jersey
Size tested: Medium
Tell us what the product is for, and who it's aimed at. What do the manufacturers say about it? How does that compare to your own feelings about it?
Designed to be a head turner, with FinoTherm material used to provide some (but not enough) thermal insulation.
"The Sugoi 'Lumberjack' long sleeve cycling jersey is designed to improve your cycling performance. The cycling top is constructed with FinoTherm technology, which wicks sweat away from the body to keep you light and dry. This combines with a fleeced inner with a linear textured surface to deliver optimal warmth and comfort.
"A raglan sleeve composition eliminates chafing, whilst a full length front zipper offers ventilation. The long sleeve cycling top also features a lumberjack patterned, causal design and 3 elastic back pockets. Finished with Sugoi branding."
Tell us some more about the technical aspects of the product?
FinoTherm offers accelerated thermal wicking with a fleeced inner side and a linear texture on the surface
Full length zipper for ventilation
Three elastic back pockets expand easily
Fabric Blend: 100% Polyester
Seems to be fairly well made, although some additional elements, like silicone gripper, would be nice.
Could do with more thermal insulation, but in milder conditions it performs well.
Not too racy, not too relaxed, good for club runs and sportives.
Medium came up a little larger than some, but not so much that you would want to change your regular size.
A 189g jersey is not going to weigh you down particularly.
Would be nice to have a few more comfort elements, like a zip cover and silicone gripper at the hem.
At £70 you would expect to see more technical elements included.
How easy is the product to care for? How did it respond to being washed?
Fine, washed well without any kind of shrinking or loss of colour.
Tell us how the product performed overall when used for its designed purpose
It performed okay, turned heads and started conversations, but it would be nice to have some more practical elements included for £70.
Tell us what you particularly liked about the product
The fun design.
Tell us what you particularly disliked about the product
Lack of silicone gripper on the hem meant it rode up.
Did you enjoy using the product? Sometimes
Would you consider buying the product? No
Would you recommend the product to a friend? No
Use this box to explain your score
Interesting design, but at the £70 price point it needs to have more technical and comfort elements to it.
About the tester
I usually ride: Cannondale Supersix Evo 6 My best bike is:
I've been riding for: 5-10 years I ride: Every day I would class myself as: Experienced
I regularly do the following types of riding: commuting, club rides, sportives, general fitness riding, fixed/singlespeed, mountain biking
George spends his days helping companies deal with their cycling commuting challenges with his company Cycling for Work. He has been writing for Road.cc since 2014.
When he is not writing about cycling, he is either out on his bike cursing not living in the countryside or boring anybody who will listen about the latest pro peloton/cycling tech/cycling infrastructure projects.