Cycling UK has called on the government to reverse cuts to road safety campaign THINK! and fund a new awareness driving focused on the changes made to the Highway Code in 2022, “updated for today’s digital landscape”, as part of Labour’s new road safety strategy.

Changes to the Highway Code were implemented in January 2022 to better protect vulnerable road users, and included establishing a hierarchy of road users with those most vulnerable (pedestrians, cyclists, and horse riders) placed at the top.

Other updates included advising cyclists to “ride in the centre of your lane” to increase visibility on quiet roads, in slower-moving traffic, and when approaching junctions, and to stay 0.5m away from the kerb even on busy roads.

The Highway Code also acknowledges that it can often be safer to ride two abreast, particularly in larger groups or when accompanying less experienced cyclists, and while dedicated cycling infrastructure can make journeys “safer and easier”, cyclists “may exercise their judgement and are not obliged to use them”.

> The Highway Code for cyclists — all the rules you need to know for riding on the road explained

However, when introduced four years ago, those changes prompted much discussion, hysteria, and a great deal of confusion, especially in the UK press. Just days before the revisions came into force, two major newspapers misrepresented the rules around the ‘Dutch Reach’ technique, designed to reduce the chances of dooring a cyclist.

A further concern came with the lack of communication of the changes to the public, with Cycling UK at the time calling for a long-term public awareness campaign to help produce a “mindset shift” on British roads.

In fact, it took until July 2022, six months after they came into effect, for the changes to be promoted in a THINK! road safety campaign, though an AA survey from three months later showed that 61 per cent of drivers had not read the new rules.

That trend has appeared to have continued, with a survey of 2,000 motorists from last year revealing that a majority of UK drivers are still unaware, or do not correctly understand, the rules around cyclists on the road.

> Most drivers wrongly believe cyclists must ride single file, stay close to the kerb, and use cycle lanes – and one in three say they shouldn’t have equal rights on the road, new Highway Code survey finds

In a statement issued by Cycling UK this week, the national active travel charity argued that a new public awareness campaign is crucial to the government’s own “safe systems approach” to road safety, which forms part of Labour’s new Road Safety Strategy published earlier this month.

Earlier this month, the Department for Transport unveiled its Road Safety Strategy, which it says will save thousands of lives on the UK’s roads by tackling drink driving, improving training for young motorists, introducing mandatory eye tests for drivers over 70, and targeting mobile phone use at the wheel.

Cyclists in London talking in cycle lane
Cyclists in London talking in cycle lane (Image Credit: Simon MacMichael)

The strategy, the government’s first published road safety plan in over a decade, forms part of Labour’s stated ambition to reduce deaths and serious injuries on Britain’s roads by 65 per cent in the next ten years. However, the strategy did raise a few eyebrows due to the absence of any measures specifically designed to improve safety for cyclists.

Nevertheless, Cycling UK says the strategy’s general focus on a “lifelong learning approach” for motorists lends itself to a new Highway Code-centred campaign, which could entrench better, safer driving habits around cyclists.

> Changes to the Highway Code mean very little if they are not known or followed by motorists

The charity has highlighted how spending on THINK!, the government body responsible for promoting road safety, has been cut by two-thirds since 2019, “at a time when road danger remains a real concern”.

Describing THINK!’s initial 2022 campaign as a good, albeit short-lived, “first step”, Cycling UK said “more needs to be done to ensure people know the road rules have changed and to address entrenched behaviours”.

That argument was backed by MPs this week during a parliamentary debate on women’s safety while walking, cycling, and wheeling.

“We can’t expect people to follow rules they don’t know about,” Cycling UK’s director of external affairs Sarah McMonagle said in a statement.

“What we need is a balanced approach to improving road safety that combines education, prevention and enforcement of the rules. It’s important we clearly explain why these changes came into action and how they work to protect people walking to the shops or cycling their children to school.”

The charity also stressed that while reporting systems for careless and dangerous driving, including close passes, are vital, “enforcement and education need to run side by side”.