Best Amazon Prime Day cycling deals live blog: Huge Gorewear savings, £40 GPS computers, 22% off Apple Airpods, 30% off Wahoo computers, Garmin Forerunner 55 down to £109.99, 15% off Cycplus electric pump + more

It's the return of everyone's 'favourite' festival of capitalistic online retailing — Amazon Prime Day — which of course means another Prime Day live blog to round up all the deals and discounts in one handy place. 

As ever, feel free to avoid spending like the plague, or make a concerted effort to source the same items from your favourite local bike shop, if you'd rather. There will however be major discounts across plenty of cycling products, potentially making today and tomorrow (16 and 17th July) the best time to buy that new bit of kit you've been thinking about. The best time to buy, until the autumn of course when Prime Day gets wheeled out again alongside Black Friday and Cyber Monday.

To get the deals you'll need an Amazon Prime account, which you can usually get on a month-long trial,  just set a reminder in your phone to cancel it before you get billed the full whack.

If you see any decent cycling-related deals or if the deals we've posted aren't the cheapest available (we always try to double-check but mistakes happen), feel free to drop them in the comments after you've finished cursing Amazon and us for running this blog... 

We also have to mention that road.cc may earn a small commission from some of the deals on this page if you click on anything and buy it. We doubt it will be much, but every little helps. 

All live blogged out? Need a proper book in your hand, reading the good old way? Dave Barter's Great British Bike Rides and Ride – Cycle The World can be picked up with 30-40 per cent off before the end of the day. We've reviewed them both so feel free to try before you buy...

> Read the review here: Great British Bike Rides by Dave Barter

...then get it for just £17.29 this Prime Day

> Read our review of Ride – Cycle The World 

...and get it for just £12 this Prime Day 

Gore has been a well-reviewed name in the cycling kit business for a while now. The brand makes everything from jerseys and gloves, to bib shorts and jackets. A lot of the company's products are on discount as part of the Prime Day deals right now, but the ones offering the most bang for buck and worth having a look at (in our opinion) are the Gore Wear Men's Cycling C5 Jersey and the Gore Wear Men's Cycling Short Tights+.

If an L size fits you in your jerseys, you can grab the C5 for £34 right now, making it a eyebrow-raising 66% discount. But if you fit into other sizes, you can grab those at a 50% discounted price from the original £99.99 as well. The jersey is made out of 92% polyester and 8% elastane and features a 3-piece back pocket and another small zip pocket in the back.

Similarly for the shorts, the biggest discount you can get is of 56% with the M size, bringing the price of the C3 Tights+ to £35 from the original £79.99, but other sizes are also available at a 50% discount. The shorts are made of 100% polyester and have a special seat cushion as well as optimised seam tracking for more comfort.

One thing to mention here is that all the maximum discounts are only available in the black colour options, with the other colourways coming in at an additional cost.

Get your GORE WEAR Men's C5 Jersey now for £34.17

Get your GORE WEAR C3 Short Tights+ now for £35.41

Where do you store your valuables on a ride without getting them all soaked in rain (or sweat)? Well, Muc-Off says its Rainproof Essentials Case is the ultimate storage solution for keeping all of your ride essentials close at hand, and it's made with "hard-as-nails 900D Polyester with a PU coating". Each wallet features a water-resistant zipper with a heavy-duty rope zip pull, and a soft inner divider to separate your phone from your tools and an inner zip pocket to safely stash keys and cash.

Get your case now for £14.08

Muc-Off's Luxury Chamois Cream is also on sale, with more than a fifth off the price. The British brand promises that the cream is formulated to form a protective barrier that helps to prevent skin damage from any excess friction and has a mild cooling effect that works to soothe skin and ensure long-lasting protection. 

When we reviewed this, it got four stars from Stu. The only criticism was the higher price, so now that it's more affordable… surely this is an unmissable deal? 

Get your bum some luxury for £17.65

If you're a fan of lace cycling shoes, the Giro Empire Vr90 are a classic option. And at nearly half-price now, they're also pretty good value – tho prices on this deal do vary depending on size. These are two-bolt shoes so they'd be as much home on gravel or mtb tracks as they are on the road. 

In our review, they scored an impressive 4.5/5 which well, says a lot about how good a pair of cycling shoes they are. 

Buy yours now for £163

Wahoo's Elemnt and Bolt computers have had their price slashed for Prime Day, with discounts in excess of 20 per cent off. The Bolt impressed us when we had it in for review, tech editor Mat giving it 8/10 and calling it a "neat GPS bike computer now with a colour screen that improves clarity, and updated navigation features". There is 20 per cent off the price it was back then, making it even better value, the computer with all the usual features of a device at this price point — mapping, routes, live tracking, colour screen and more.

Pick up an Elemnt Bolt for £201 on Prime Day

For £51 more you could buy the more advanced Elemnt Roam v2, which has been reduced to £252 for a third off its RRP. The Roam has space for 11 data visuals on screen (the Bolt has nine) letting you see lap data, workout data, climbing, a map, planned workouts, and Strava live segments while you ride. Plus, with the stated 17-hour battery life you shouldn't need to worry about getting caught without charge on a day out.

Get the Elemnt Roam v2 for £252 this Prime Day

Originally priced at £79.99, the Cycplus mini electric bike pump, which scored a 8/10 in its road.cc review, is now £67.99. 

At just 97g and 65x46x28mm, the Cycplus is a great thing to have out on a ride. In his review, Dave said, "It makes reinflating and topping up tyres straightforward, and it's easy to fit into your tool kit. It's especially useful if you're running tubeless tyres". 

Click here to buy it now and save 15%

Not only is the Bryton Gardia R300L a bright rear light, but it's also a radar that provides effective early warning of traffic approaching from behind. It'll tell you that you're likely to be overtaken before you can see or hear it, and without having to take your eyes off the road. Clever stuff at a great price. 

Buy the Bryton Gardia R300L for £74.99 down from £109.99