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3T launch London Edition components

Olympic-up your bike to celebrate London 2012

3T are launching new London Editions of some of their components to coincide with the Olympics.

We first showed you some of the products when we spotted them at the Taipei bike show back in March. We’re so far ahead of the game, us. Now we have more details and prices.

So, the London Editions are, according to 3T, intended, “To celebrate the Olympic champions who have won on 3T bars in the past 50 years.”

The road set comprises the Ergonova Team handlebar (£224.99), Arx Team stem (£74.99), and Dorico Team seatpost (inline version £109.99, setback version £99.99). A Xida Team mountain bike handlebar is also available (£104.99).

They’re all finished in high-gloss white with a motif that looks a lot like the Olympic rings… but isn’t. We’re not saying that’s to get around any issues the International Olympic Committee (IOC) might have with 3T using interlocking rings. We're not drawing any conclusions from the fact that they're called 'London Editions' and not 'London Olympic Editions' either. Well, actually, we are, although we could be wrong. 


3T Team bars and seat posts are built in carbon-fibre while the Arx Team stem is 7075 T6 aluminium. The technical specifications of the London Editions are identical to those of the standard items although you have to pay a little more for the finish. The standard version of the 3T Ergonova Team handlebar, for example, is £199.99.

By the way, these pics are the ones supplied by 3T. It wasn't us who decide to shoot white components on a white background.

For more details on each of the items, head along to the website of 3T’s UK distributor i-ride

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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Gkam84 | 11 years ago

HAHAHA, anything to sucker the gullible into buying "Olympic" products, add to the fact they are BOGGING and a rip off...............Erm not today thank you  19

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