Clear Channel, the outdoor advertising company, has contacted road.cc to clarify its position on plans for London’s cycle-hire scheme, due to be launched in 2010.
CEO Barry Sayer says his company has now qualified as a potential tenderer, but thinks developments in the capital’s cycling infrastructure will be necessary to make the scheme a success.
Clear Channel would be a strong candidate for the London job as it already operates the successful Bicing cycle-hire project in Barcelona.
Sayer told road.cc: “I would like to see an improvement made by the City in regard to more dedicated cycle paths in London which has contributed to the success of the scheme in Barcelona. We do believe that the cycle path infrastructure in London will be improved as we progress towards the Olympic Games.”
Yesterday’s story centred on Transport for London’s denial that plans were under threat because the non-advertising-based model could put off potential operators. JC Decaux, operator of the Parisian Velib scheme, is not in the running, but it looks like Clear Channel might be.
Sayer says: “My position with the funding of bike schemes is that they can be funded from a number of sources, ie. outright subsidy by a council or transport department, branding rights, advertising rights on other street furniture products in compensation for the provision of the bike scheme or revenue generated off a smart card subscription membership arrangement, or any combination thereof."
Sayer says Clear Channel is now going through the tender briefing process after which it will decide whether to tender or not.
Transport for London says the scheme is going to plan and announcements will be made shortly on a high-profile sponsor.
Watch this space.
The small frame, the aggressive posture, lots of standover height.
As i've said before, the police should be sued for a lot of money when someone they have knowingly ignored has gone on to commit a serious crime....
'Bad parking' blocks firefighters multiple times on same emergency call-out...
Cambridgeshire boy, 13, crashes Audi into garden wall after taking it from home...
Good stuff. Now do it on cycleway C9 through Hammersmith to Chiswick.
It's technically allowed but it's not known as "London's Orbital Car Park" for nothing.
You're defending bombing hospitals and refugee camps and starving children.
Used car salesman is a complete attention-seeking plank....
I don't know if they're any better, but they's certainly become more boring.
At risk of being cynical, and stereotyping the police, it's so they don't have to leave the comfort of their panda cars and pursue on foot when...