Soreen backs static cycling record bid

An electric atmosphere is guaranteed when cyclists attempt to smash a world record at the Manchester Velodrome next month.

The Guinness world record snappily entitled “the greatest quantity of electricity generated by pedalling on static cycles for a period of 24 hours” currently stands at 12,953 watt hours and was set in Austria in April, 2008.

Starting on Friday October 1, makers of fruity malt loaf Soreen are running a charity event which will attempt to bring the record to Britain by hitting a target of 18,000 watt hours. For every watt hour produced on the 50 state-of-the-art kilowatt bikes during the attempt, Soreen will donate 5p to towards The Christie – one of Europe’s leading cancer centres – in an attempt to raise over £10,000 for the charity.

Participation is free and you can enter as an individual or as part of a team with slots of  as little as 30 minutes available. There will be goodie bags, three bike to be won by the top-generating individuals, a prize draw of a holiday for four and the prospect of Guinness world record certificates if a new mark is set. You can register on line here.