Lance Armstrong - banned from the sport of cycling for life in 2012 and stripped of his seven Tour de France titles - has been invited by the organisers of the Tour of Flanders to give a speech at an event ahead of next year's edition of the Belgian race.
Today, he was announced as the keynote speaker at an event called the Tour of Flanders Business Academy, which will take place on 30 March, two days ahead of the Monument which next year is held on 1 April.
And no, it isn't an April Fool's joke. Here he is talking about how much he is looking forward to it.
According to the organisers of the Tour of Flanders, the event will be one in which "business, society and cycling meet and cross-pollinate each other.
"It's a unique physical, mental and sensory experience. Values such as sportsmanship, drive and community are not only central but they are also experienced by the participants.
"At the Tour of Flanders Business Academy, you will complete the final of the Tour of Flanders in the company of fellow sportive business leaders.
"Offer your guests a unique experience, enjoy delicious food and listen to our keynote speaker's experiences.
"Open, honest and transparent."
So they invited someone who cheated his way to seven Tour de France titles, bullied people out of the sport, and still insisted after he was banned for life and stripped of those seven yellow jerseys that he had never used performance enhancing drugs.
Until he confessed to Oprah.
The world of cycling never fails to astonish., does it?
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.