Companies that missed out on buying Rapha, sold last month for a reported £200 million, are reportedly circling Scotland-based cycle clothing firm, Endura.
The business, founded in 1992 by Jim McFarlane, is said by Sky News to have appointed advisors to handle a potential sale.
Based in Livingston, it is expected to achieve £3.5 million in earnings before interest, tax, depreciation and amortisation in its current financial year on sales of £30 million.
The company, which has adopted a more premium brand position in recent years, sells its products in more than 40 countries worldwide.
Besides the UK, which accounts for 40 per cent of sales, other important markets for Endura include Europe, North America and Australasia.
Potential buyers to have approached the business regarding a potential sale are said to include Investindustrial, which has a stake in Aston Martin and was one of the unsuccessful suitors of Rapha.
Endura is currently around 30 per cent owned by Penta Capital, which Sky News said declined to comment on its report.
The news comes as Movistar unveiled its 2018 kit as it continues its longstanding relationship with Endura, its clothing sponsor.
— Endura (@endura) September 11, 2017
The Spanish UCI WorldTour outfit also announced today that it is launching a women's team next season.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.