Companies that missed out on buying Rapha, sold last month for a reported £200 million, are reportedly circling Scotland-based cycle clothing firm, Endura.
The business, founded in 1992 by Jim McFarlane, is said by Sky News to have appointed advisors to handle a potential sale.
Based in Livingston, it is expected to achieve £3.5 million in earnings before interest, tax, depreciation and amortisation in its current financial year on sales of £30 million.
The company, which has adopted a more premium brand position in recent years, sells its products in more than 40 countries worldwide.
Besides the UK, which accounts for 40 per cent of sales, other important markets for Endura include Europe, North America and Australasia.
Potential buyers to have approached the business regarding a potential sale are said to include Investindustrial, which has a stake in Aston Martin and was one of the unsuccessful suitors of Rapha.
Endura is currently around 30 per cent owned by Penta Capital, which Sky News said declined to comment on its report.
The news comes as Movistar unveiled its 2018 kit as it continues its longstanding relationship with Endura, its clothing sponsor.
The Spanish UCI WorldTour outfit also announced today that it is launching a women's team next season.
Acting as a spokesperson?
I'm pretty disappointed to hear of farmers moaning about cyclists....
I honestly don't see the problem. I checked out their website and it's just like most other brands: I like some of their stuff, some is 'meh' and...
Sorry to burst your bubble and your rant but I think you'll find if a law has been written in such a way so that it contravenes the "reasonable...
ha ha ha aha haha haaamdlsanfharw 9t'v jgkn..........
Is it just me or do they seem more concerned about the post being hit than the cyclist?
I hope he's ok, would be a shame to do all the right training and development to win a tour stage but not get the training to open the champagne...
I have a crane titan on my three bikes, conventional dring-dring bell, but all brass and the tone and volume is excellent. Pricey mind....
I note the reviewer says its a fast bike. It would have to be to avoid being seen!
That'll be interesting to see. Not every cyclist agrees with his views on cycling but if every driver followed his advice we'd all be a lot safer.