Support road.cc

Like this site? Help us to make it better.

Openreach driver adds van sticker implying filtering cyclists are suicidal

Firm says driver was ‘trying to promote safety’ but matter has been ‘dealt with’

An Openreach van sporting a sticker equating filtering up its near side with suicide has been spotted outside an exchange in Nottinghamshire. The sticker was reportedly added by the driver. Openreach has apologised and said it has now been removed.

A subsidiary of BT Group, Openreach owns the pipes and telephone cables connecting almost all businesses and homes in the United Kingdom to the national broadband and telephone network. The firm does not deal with customers directly, but is accountable to the various telecoms providers.

Twitter user Kimberley spotted the vehicle.

It is not illegal to pass slow or stationary traffic on the left – and where there is a cycle lane, a cyclist is highly likely to be passing a queue of stationary traffic to their right.

Cyclists filtering under fire in local press

When the sticker was brought to the attention of Openreach, a member of the team manning the company’s Twitter account responded to one complaint, saying “please accept my apologies for this. I've raised this with the engineer's manager and this will be dealt with.”

Our own David Arthur was later told: “The driver is a cyclist and was trying to promote safety. This wasn't meant to cause upset and has been removed.”

An Openreach spokesman said: “Road safety is absolutely paramount at Openreach and we’re sorry if this caused any distress.

“The sticker was put on one of our vans by a cyclist with the best intentions, but it doesn’t adhere to our policies so we’ll be removing it immediately.”

The sticker also brought to mind one that featured on some Edinburgh and Glasgow buses, produced as part of Scotland’s controversial Nice Way Code road safety campaign.

Alex has written for more cricket publications than the rest of the road.cc team combined. Despite the apparent evidence of this picture, he doesn't especially like cake.

Latest Comments

  • IanMSpencer 1 sec ago

    Well in the last month, two people I cycle with have had falls requiring hospital investigation of head injuries while wearing helmets, both were...

  • Rich_cb 5 min 23 sec ago

    Russia threw a huge heap of money at Alex Salmond after he left power and Corbyn still has a large following in the UK Labour party so I suspect he...

  • lonpfrb 26 min 32 sec ago

    Rather than confrontation, there is Avoidance. Specifically providing the spacially challenged drivers with a visual aid showing the minimum...

  • NOtotheEU 33 min 7 sec ago

    I bought a Shimano cassette from Amazon and another from E-bay during lockdown and I'm very suspicious of both. The packaging looked perfect but...

  • hirsute 35 min 43 sec ago

    Congratulations - your subscription has now gone up in recognition!

  • galibiervelo 45 min 4 sec ago

    Riders who use these aerobars and the one piece bar and stem getting more popular; the wider, flat shape of the top of the bars mean, when you are...

  • Themadchemist 1 hour 24 min ago

    I've had 2 KMC chains fail on my campag 10spd equipped bike,probably 5yrs ago.. Fortunately they both broke within a mile of home and I was able to...

  • Awavey 1 hour 47 min ago

    especially when they can often take 4 to 5 of their 7 days just to send you the link to upload the clip, but the stats they publish, although they...

  • David9694 2 hours 7 min ago

    PS On the Eastern Daily Press site, there's a "watch local videos" spinner in most stories, which has various dashcam compilations, including from...

  • Quixotic22 2 hours 50 min ago

    Benefits of this over intervals.icu?