£4 sunnies? A track pump for six quid? That's what you'll pay if you head on down to Aldi next Thursday, as the discount supermarket chain are set to launch their Pro Cycling range.
Aldi have stepped up their involvement with sport in the UK recently, partnering with the Team GB olympic team and starting a healthy eating initiative across schools, with triathletes the Brownlee brothers as their most high profile ambassadors.
The Pro Cycling range suggests that Aldi want to be taken seriously as a sporting retailer, and looking at the features of the kit there are all the benefits you'd expect from higher priced gear. The £19.99 jersey has a laser-cut mesh and cuffs, reflective print, YKK zip and a race fit. The bib shorts have an Italian-made gel chamois pad and a laser-cut legs too.
Aldi have men's and women's kit in the Pro range, with the bibs coming in at £24.99 a pair
As well as clothing there's a range of accessories, including a £5.99 track pump, £9.99 set of lights and even electrolyte tabs at £2.99 for 20, cheaper than any we've found online from other brands. It's not the first time shoppers have been able to throw some discounted bike kit in with their fruit and veg at the German-owned supermarket; Aldi's flash sales, such as Garmin GPS computers for as little as £60, have become something of an event when they happen, often selling out of buzz items in hours when the word spreads.
These sunglasses will be just £3.99, coming in a hard case with cleaning cloth
You'll probably have to move fast if you want to grab some bargains when the range hits the shelves on Thursday 6th July. What's more... we're looking to test some of the kit ourselves, so look out for our reviews to see if you really can get style and function at basement prices!
After cobbling together a few hundred quid during his student days off the back of a hard winter selling hats (long story), Jack bought his first road bike at the age of 20 and has been hooked ever since. He was Staff Writer at 220 Triathlon magazine for two years before joining road.cc in 2017, and reports on all things tech as well as editing the road.cc live blog. He is also the news editor of our electric-powered sister site eBikeTips. Jack's preferred events are time trials, sportives, triathlons and pogo sticking (the latter being another long story), and on Sunday afternoons he can often be found on an M5 service station indulging in his favourite post-race meal of 20 chicken nuggets, a sausage roll, caramel shortbread and a large strawberry milkshake.