Vulpine founder Nick Hussey, who put the business into administration in early May after it ran out of money, will be working with new owners Mango Bikes to ensure a smooth transition, road.cc has learnt.
The Gloucestershire-based bike brand bought the urban cycling clothing business on 26 May, three weeks after Hussey admitted he had been forced to call in the administrators.
Mango Bikes CEO Barry Dunn has taken on the same role at Vulpine, and last week updated the near 600 people who had backed the business during its successful crowdfunding investment drive in late 2015 about the acquisition.
Her subsequently confirmed to road.cc that Vulpine founder and former CEO Hussey would be assisting Mango Bikes as the business made the transition to its new ownership, saying he “is involved to help us unravel the complexity of Vulpine.
Dunn continued: “He’ll be around for three or four months to make sure we have the keys for everything where he can. A kind of handover if you can call it that.
“Making contact with all the factories and understanding what's on order which has been hugely important as the last thing we want is to run out of stock.
“There’s also some great new product already developed so it’s important we get hold of that stuff.”
When Mango Bikes confirmed last month that its bid had been the one preferred by Vulpine’s administrators, it said that one of its priorities would be clearing the backlog of orders, refunds and other customer-related issues that had built up during the three weeks when the brand’s future had been in doubt.
“The backlog of orders is clear and we’re on top of customer emails,” Dunn told us. “I was lucky enough to retain a customer service lady from Vulpine and she’s amazing. She had it all under control in a couple of days.”
He said: “I’m blown away by the positive response from the Vulpine customers, people genuinely love Vulpine and the product.
“Even the investor email which is obviously an emotive subject received a majority of positive messages,” he added.
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.