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Elite launch limited edition bright pink Drivo trainer

Really want to show off your love for all things Giro? This outlandish pink Elite Drivo trainer could be for you...

Just 100 Rosa edition Elite Drivo turbo trainers will be made, with UK distributor Madison securing a small allocation to be sold in the UK.  

Review: Elite Drivo direct-drive smart trainer

Tom Dumoulin becomes first Dutch winner of Giro d'Italia

With all three riders atop of the podium at the 100th Giro D'Italia being Elite Drivo-supported riders, the brand wanted to celebrate the success of their Italian-made smart trainer by releasing a special Giro-themed version, which of course had to be in the colour of the Maglia Rosa. 

The Drivo is known for being the first direct-drive turbo to offer a built-in power meter, and independent testing has verified that it's accurate within 1%. It's also compatible with all the latest indoor training software, such as Zwift and Trainer Road. 

The Elite Drivo received a glowing review from our tester back in February, and if you want to own this loud and proud version they're due to arrive at the end of June, priced at £1199 which is the same RRP as the standard model. 



Arriving at in 2017 via 220 Triathlon Magazine, Jack dipped his toe in most jobs on the site and over at eBikeTips before being named the new editor of in 2020, much to his surprise. His cycling life began during his students days, when he cobbled together a few hundred quid off the back of a hard winter selling hats (long story) and bought his first road bike - a Trek 1.1 that was quickly relegated to winter steed, before it was sadly pinched a few years later. Creatively replacing it with a Trek 1.2, Jack mostly rides this bike around local cycle paths nowadays, but when he wants to get the racer out and be competitive his preferred events are time trials, sportives, triathlons and pogo sticking - the latter being another long story.  

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Jamminatrix | 7 years ago

The real sales meeting must have went like this...
"We're not selling enough trainers to women."
"I know, we'll make it pink and call it Giro themed! Every woman loves pink!"

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