The Lumos Bicycle Helmet has won the prestigious Beazley Designs of the Year award for Transportation, beating off two other cycling products as well as the Tesla Model 3, at the Design Museum in London.
The helmet features front and rear LED lights, a set of indicators on the rear which are controlled by wireless controls on the handlebars, and can last a week on a single charge.
Funded on Kickstarter back in 2015, smashing its funding target of $125,000, the Beazley Design of the Year award is the most prestigious accolade placed upon the helmet.
The award wasn't won easily, either. The field the Lumos was competing against featured Tesla's heralded significantly more affordable Model 3 electric car which some commentators have said will begin to revolutionise the automotive industry.
The Beazley Award website says that winners of its awards should be beautiful, emotive, benefit the environment, innovative, debate provoking, and problem solving.
The individual who nominated the Lumos Helmet for the award is listed as Paul Marchant. In the nomination letter Marchant says the helmet addresses "the main reasons given for not taking up cycling in the UK."
He says that he hopes that "by enabling cyclists to signal and communicate with other road-users will encourage and enable cyclist and motorist to coexist and cooperate, in turn leading to safer roads for everyone."
Elliot joined team road.cc bright eyed, bushy tailed, and straight out of university.
Raised in front of cathode ray tube screens bearing the images of Miguel Indurain and Lance Armstrong, Elliot's always had cycling in his veins.
His balance was found on a Y-framed mountain bike around South London suburbs in the 90s, while his first taste of freedom came when he claimed his father's Giant hybrid as his own at age 16.
When Elliot's not writing for road.cc about two-wheeled sustainable transportation, he's focussing on business sustainability and the challenges facing our planet in the years to come.