The Lumos Bicycle Helmet has won the prestigious Beazley Designs of the Year award for Transportation, beating off two other cycling products as well as the Tesla Model 3, at the Design Museum in London.
The helmet features front and rear LED lights, a set of indicators on the rear which are controlled by wireless controls on the handlebars, and can last a week on a single charge.
Funded on Kickstarter back in 2015, smashing its funding target of $125,000, the Beazley Design of the Year award is the most prestigious accolade placed upon the helmet.
The award wasn't won easily, either. The field the Lumos was competing against featured Tesla's heralded significantly more affordable Model 3 electric car which some commentators have said will begin to revolutionise the automotive industry.
The Beazley Award website says that winners of its awards should be beautiful, emotive, benefit the environment, innovative, debate provoking, and problem solving.
The individual who nominated the Lumos Helmet for the award is listed as Paul Marchant. In the nomination letter Marchant says the helmet addresses "the main reasons given for not taking up cycling in the UK."
He says that he hopes that "by enabling cyclists to signal and communicate with other road-users will encourage and enable cyclist and motorist to coexist and cooperate, in turn leading to safer roads for everyone."