The Lumos Bicycle Helmet has won the prestigious Beazley Designs of the Year award for Transportation, beating off two other cycling products as well as the Tesla Model 3, at the Design Museum in London.
The helmet features front and rear LED lights, a set of indicators on the rear which are controlled by wireless controls on the handlebars, and can last a week on a single charge.
Funded on Kickstarter back in 2015, smashing its funding target of $125,000, the Beazley Design of the Year award is the most prestigious accolade placed upon the helmet.
The award wasn't won easily, either. The field the Lumos was competing against featured Tesla's heralded significantly more affordable Model 3 electric car which some commentators have said will begin to revolutionise the automotive industry.
The Lumos also beat off competition from cycling products smart cycling navigation tool BeeLine, and the OKO e-bike.
The Beazley Award website says that winners of its awards should be beautiful, emotive, benefit the environment, innovative, debate provoking, and problem solving.
The individual who nominated the Lumos Helmet for the award is listed as Paul Marchant. In the nomination letter Marchant says the helmet addresses "the main reasons given for not taking up cycling in the UK."
He says that he hopes that "by enabling cyclists to signal and communicate with other road-users will encourage and enable cyclist and motorist to coexist and cooperate, in turn leading to safer roads for everyone."
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They love putting various road works signs on the cycle lane over Caversham Bridge. Mostly for things that don't really relate to the cyclists.
One of the closest passes I have seen on here....
Had a look round an S5 at a local bike shop. It is a fabulous looking bike, but needs a modest lottery win at £12k! ...
Polishing a turd is the correct phrase imo....
I use unconventional mixtures of road and MTB equipment on my road bikes because the big brand groupsets don't recognise that avoiding traffic...
Since it's still a BSO, I don't the slightly compressed version being accepted as luggage.
As it's a parallel crossing, the driver does of course have exactly the same obligation. Though I think perhaps you are being ironic. HWC195.
I won a set of the Aces in a BC competition a few years ago (before I moved to Cycling UK). Used them a couple of times before giving up for above...
Yes I missed the daylight saving. Hope I didn't advantage anyone. Had to disappear well before race start so I didn't pick it up. All times were...
Yeah! Get a couple more wheels (or a motor) - that's the way to freedom / romance / sex....