French start-up Wair will showcase product at CES 2017 in Las Vegas this week

A French business will this year begin selling a scarf that doubles as an air filter for cyclists and pedestrians who are concerned about pollution and also includes an air quality monitor that connects to a smartphone app.

The product, called Wair, is among thousands of new products and concepts from fledgling businesses and tech start-ups alike that will be featured at this week’s CES 2017 in Las Vegas.

As well as a unisex scarf (currently offered at €87.50), initial wearable tech products from Wair for which pre-orders are being taken on its website include a snood aimed at women (also €87.50) and a men’s neck collar (€54.17).

Besides the initial cost of the scarf, which comes with two filters, purchasers will need to factor in the expense of replacement filters, which Wair says need to be changed between every two and four weeks and which cost from €8 to €10 on its website.

Wair (source Facebook).jpg

Wair (source Facebook).jpg

Wair founder Caroline Van Rentergherm first showcased the product at Paris Fashion Tech week in September 2015, and it has already won her a Cisco young entrepreneurs’ prize.

Ahead of CES 2017, she told Chris Foxx of BBC News: “Wair is the first anti-pollution connected scarf.

“It means it’s a fashion accessory, an efficient filtration system, and a prevention app against air pollution.”

Asked why people would by the product when cheaper, disposable face masks are available, she answer: “Style is important so I thought creating a protection that is not also scary looking would help encourage people to wear it.”

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.